Experiential Director

Cymbiotika; San Diego (CA); On-site; USD 145,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision coverage

401(k) with company match

Paid holidays and PTO

Flexible work-from-home Fridays

Catered team lunches

Team-building events

Job summary

Cymbiotika is seeking an Experiential Director to own and lead the national experiential marketing program from concept through post-event analysis. This role combines program management discipline with creative leadership to deliver best-in-class brand experiences that scale with company growth.

The ideal candidate brings extensive experience in wellness/CPG brand activations, strong vendor and budgeting skills, and a proven ability to collaborate cross-functionally while maintaining brand

Qualifications

• 8+ years of experiential marketing, event production, or brand activation experience, including 3+ years in a leadership role.
• Direct ownership of six- or seven-figure event budgets, with forecasting, negotiation, and reconciliation skills.
• Experience managing agencies, production companies, venues, and creative vendors.
• Exceptional project management skills and the ability to run multiple concurrent initiatives.
• Confident presenting to executive leadership and influencing cross-functional teams without direct authority.
• Willingness to travel for trade shows, activations, and partner events.

Responsibilities

• Set the vision and lead planning and execution for all experiential marketing initiatives, including trade shows, brand activations, wellness events, retail partner events, influencer experiences, VIP customer events, VIP custom boxes, and company merchandise.
• Develop event strategies aligned with business goals, marketing objectives, and customer acquisition targets.
• Ensure brand consistency across all experiential touchpoints.
• Build scalable experiential programs that support national growth initiatives.

Skills

Experiential marketing

Event production

Brand activation

Leadership

Budgeting

Vendor management

Negotiation

Travel readiness

Education

Bachelor's degree in Marketing, Communications, Hospitality, or related field

Tools

ClickUp

Job description

About Cymbiotika

At Cymbiotika, we believe that wellness starts with trust. That’s why we’re committed to creating supplements that are not only effective but also transparent. From the moment you pick up one of our products, you’ll know exactly what’s inside—no hidden ingredients, no confusing labels. We take pride in using only the highest-quality ingredients, carefully sourced and backed by science, to ensure you’re getting the best of nature and innovation in every supplement.

We understand that health is personal, which is why our supplements are designed to work with your body, not against it. By focusing on bioavailability and using advanced liposomal delivery systems, we ensure that your body can absorb and use the nutrients to their fullest potential. Our goal is simple: to help you feel your best, with products you can trust, made with ingredients you feel good about.

With Cymbiotika, you’re not just taking a supplement—you’re joining a community of people who value wellness, science, and the power of transparency. We’re here to empower you on your journey to better health, every step of the way.

RoleSummary

The Experiential Director is the central owner of Cymbiotika's experiential marketing program. This leader sets event strategy and owns planning, budgeting, production, vendor relationships, and cross-functional collaboration from concept through post-event analysis.

The role pairs the operational discipline of a seasoned program manager with the creative vision, stakeholder leadership, and production expertise needed to deliver best-in-class brand experiences. The Experiential Director builds scalable programs that support national growth and ensures every touchpoint reflects the Cymbiotika brand.

Key Responsibilites

Experiential Strategy & Execution

• Set the vision and lead planning and execution for all experiential marketing initiatives, including:
  • Trade shows
  • Brand activations
  • Wellness events
  • Retail partner events
  • Influencer experiences
  • VIP customer events
  • VIP custom boxes
  • Company and VIP merchandise
• Develop event strategies aligned with business goals, marketing objectives, and customer acquisition targets.
• Ensure brand consistency across all experiential touchpoints.
• Build scalable experiential programs that support national growth initiatives.

Project & Program Management

• Own end-to-end project management for multiple concurrent initiatives.
• Develop and maintain project plans, timelines, milestones, and risk mitigation plans.
• Lead cross-functional coordination across Marketing, Creative, Retail, Finance, Legal, and Operations.
• Deliver all initiatives on time and on budget.
• Establish project management best practices and drive workflow improvements.

Budget Ownership & Financial Management

• Develop and own the experiential marketing budget.
• Track spend against approved budgets and proactively identify savings opportunities.
• Negotiate contracts and pricing with vendors, venues, agencies, production partners, and suppliers.
• Measure event ROI and prepare executive-level reporting on performance and results.
• Partner with Finance on forecasting, accruals, purchase orders, and event reconciliation.

Vendor & Agency Management

• Source, negotiate, and manage relationships with:
  • Creative vendors
  • Influencers
  • Technology providers
  • Venue partners
  • Production companies
  • Event agencies
• Establish service-level expectations and performance metrics for partners.
• Lead contract review and execution processes in partnership with Legal.

Leadership & Stakeholder Management

• Serve as the primary point of contact and decision-maker for experiential initiatives.
• Present plans, budgets, timelines, and post-event results to executive leadership.
• Influence cross-functional stakeholders without direct authority.
• Build alignment among internal teams and external partners.

Performance & Analytics

• Define KPIs and success metrics for experiential programs.
• Measure:
  • Customer engagement
  • Brand awareness
  • Customer acquisition, lead generation, and revenue impact, where applicable
  • Event attendance
• Deliver post-event analyses and strategic recommendations that improve future programs.

Additional Duties:

Perform other related duties, responsibilities, and special projects as assigned based on business needs and organizational priorities.

Onsite Collaboration:

This role requires regular onsite presence to support in-person collaboration, effective communication, cross-functional teamwork, and coordination with internal teams and external partners to achieve business objectives.

Travel Requirements:

This role may require approximately 25% travel to support company initiatives, meetings, events, and collaboration with internal teams and external partners, as needed.

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality, or a related field, or equivalent experience.
• 8+ years of experiential marketing, event production, or brand activation experience, including 3+ years in a leadership role.
• Proven record of owning large, multi-event programs end to end, from strategy through post-event analysis.
• Direct ownership of six- or seven-figure event budgets, with strong forecasting, negotiation, and reconciliation skills.
• Experience managing agencies, production companies, venues, and creative vendors.
• Exceptional project management skills and the ability to run multiple concurrent initiatives.
• Confident presenting to executive leadership and influencing cross-functional teams without direct authority.
• Strong analytical skills, with experience defining KPIs and measuring event ROI.
• Willingness to travel for trade shows, activations, and partner events.

Preferred

• Experience in wellness, CPG, beauty, or premium lifestyle brands.
• Background producing trade shows and retail partner events at a national scale.
• Experience with influencer experiences, VIP programs, and branded merchandise.
• Familiarity with project management and budgeting tools such as ClickUp

Work Location & Schedule

This position follows an enforced onsite schedule, requiring team members to be present in our San Diego, California office at least four days per week (Monday–Thursday). Fridays are available for remote work. This role also requires attendance at all in-person monthly team meetings and quarterly company events.

Physical Requirements

This role primarily involves office-based work and requires the ability to occasionally lift, carry, or move items up to 20–30 pounds, such as files or office supplies. Employees should be able to sit or stand for extended periods and perform frequent computer-based tasks, including prolonged exposure to a computer screen.

Compensation & Total Rewards

The salary range for this position is $145,000-170,000 annually. Final compensation will be determined based on experience, skills, and qualifications relevant to the role.

Cymbiotika offers a comprehensive total rewards package designed to support employee wellness, growth, and work-life balance. Benefits include medical, dental, and vision coverage with employer-paid plan options, 401(k) with company match, paid holidays and PTO, flexible work-from-home Fridays, wellness and fitness perks, employee product discounts, catered team lunches, team-building events, and additional lifestyle benefits!