Experiential & Community Activation Manager

Supergoop!; New York (NY); Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Health & Wellness

401k with company match

Product Discounts

Hybrid work environment

Paid Time Off

Job summary

Supergoop! is seeking a Manager, Experiential & Community Activation to bring the brand to life through events, grassroots activations, and sampling programs that translate partnerships into meaningful consumer experiences.

This role acts as a bridge between partnerships, creators, content, and community, ensuring every experience is on-brand, high-impact, and scalable, with duties spanning strategy, execution, and measurement across IRL and digital content.

Responsibilities

• Develop and execute an experiential strategy aligned to brand and marketing priorities.
• Plan and manage events including pop-ups, retail activations, partnerships, and community gatherings.
• Ensure all experiences are on-brand, high-impact, and operationally sound.
• Partner with Director of Partnerships to translate sponsorships into engaging consumer experiences.
• Identify opportunities to extend partnerships into content moments and creator participation.
• Collaborate with Community & Insights to identify key community members and advocates.
• Create opportunities for superfans and creators to engage with the brand IRL.
• Partner with Influencer Marketing to incorporate creators into events and activations.
• Own sampling strategy across experiential touchpoints and develop grassroots programs.
• Define and track KPIs including attendance, engagement, content generated, and samples distributed.

Job description

Supergoop! is seeking a Manager, Experiential & Community Activation to bring the brand to life through events, grassroots activations, and sampling programs that translate partnerships into meaningful consumer experiences.

This role acts as a bridge between partnerships, creators, content, and community, ensuring every experience is on-brand, high-impact, and scalable, with duties spanning strategy, execution, and measurement across IRL and digital content.