Brand Experiences & Community Activation Manager

Supergoop; New York, Northern (NY, KY); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health & Wellness

HSA & FSA

Family support

Mental health

Life insurance

Discounts

Paid time off

401(k)

Job summary

Supergoop! in New York City is seeking a Manager, Experiential & Community Activation to lead in-person brand experiences. You’ll design and execute events, grassroots activations, and sampling programs that translate partnerships into meaningful consumer moments.

You’ll bridge partnerships, creators, content, and community to ensure experiences are on-brand, high-impact, and measurable, with a focus on content amplification and community engagement across IRL and social channels.

Responsibilities

• Develop and execute a comprehensive experiential strategy aligned to brand and marketing priorities
• Plan and manage events including Pop-ups, Retail activations, Partnership events, Community gatherings
• Partner closely with Director of Partnerships to translate sponsorships into engaging consumer experiences
• Collaborate with Community & Insights to identify and invite key community members and advocates
• Partner with Influencer Marketing to incorporate creators into events and activations
• Own sampling strategy across experiential and community touchpoints
• Manage vendors, budgets, logistics, and timelines
• Define and track KPIs including attendance, engagement, content generated, and sampling metrics
• Ensure experiences are on-brand, high-impact, and operationally sound
• Create scalable playbooks for repeatable event execution

Job description

Supergoop! in New York City is seeking a Manager, Experiential & Community Activation to lead in-person brand experiences. You’ll design and execute events, grassroots activations, and sampling programs that translate partnerships into meaningful consumer moments.

You’ll bridge partnerships, creators, content, and community to ensure experiences are on-brand, high-impact, and measurable, with a focus on content amplification and community engagement across IRL and social channels.