Manager, Experiential & Community Activation

Supergoop!; New York (NY); Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Health & Wellness

401k with company match

Product Discounts

Hybrid work environment

Paid Time Off

Job summary

Supergoop! is seeking a Manager, Experiential & Community Activation to bring the brand to life through events, grassroots activations, and sampling programs that translate partnerships into meaningful consumer experiences.

This role acts as a bridge between partnerships, creators, content, and community, ensuring every experience is on-brand, high-impact, and scalable, with duties spanning strategy, execution, and measurement across IRL and digital content.

Responsibilities

• Develop and execute an experiential strategy aligned to brand and marketing priorities.
• Plan and manage events including pop-ups, retail activations, partnerships, and community gatherings.
• Ensure all experiences are on-brand, high-impact, and operationally sound.
• Partner with Director of Partnerships to translate sponsorships into engaging consumer experiences.
• Identify opportunities to extend partnerships into content moments and creator participation.
• Collaborate with Community & Insights to identify key community members and advocates.
• Create opportunities for superfans and creators to engage with the brand IRL.
• Partner with Influencer Marketing to incorporate creators into events and activations.
• Own sampling strategy across experiential touchpoints and develop grassroots programs.
• Define and track KPIs including attendance, engagement, content generated, and samples distributed.

Job description

Who we are:

Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.™

Who we are:

Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.™

Who You Are

This role brings the brand to life through impactful IRL experiences that drive awareness, engagement, and advocacy. The Manager, Experiential & Community Activation is responsible for developing and executing events, grassroots activations, and sampling programs that translate partnerships and brand moments into meaningful consumer experiences.

This role acts as a bridge between partnerships, creators, content, and community, ensuring every experience is designed to generate both real-world impact and scalable content.

Key Responsibilities

Experiential Strategy & Execution

• Develop and execute a comprehensive experiential strategy aligned to brand and marketing priorities
• Plan and manage events including:
  • Pop-ups
  • Retail activations
  • Partnership events (sports, lifestyle, etc.)
  • Community gatherings
• Ensure all experiences are on-brand, high-impact, and operationally sound

Partnership Activation

• Partner closely with Director of Partnerships to translate sponsorships into engaging consumer experiences
• Identify opportunities to extend partnerships into:
  • Content moments
  • Community engagement
  • Creator participation
• Ensure partnerships deliver against both brand and business objectives

Community-Led Activation

• Collaborate with Community & Insights to: Identify and invite key community members and advocates
• Build community-first event experiences
• Create opportunities for superfans and creators to engage with the brand IRL

Creator & Content Integration

• Partner with Influencer Marketing to incorporate creators into events and activations
• Ensure all experiential moments are designed for content capture and amplification
• Work with Content team to extend the life of events across social channels

Sampling & Grassroots Engagement

• Own sampling strategy across experiential and community touchpoints
• Develop grassroots programs that drive product discovery and trial
• Identify scrappy, high-impact ways to get product into consumers’ hands

Operations & Measurement

• Manage vendors, budgets, logistics, and timelines
• Build scalable playbooks for repeatable event execution
• Define and track KPIs including:
  • Attendance and engagement
  • Content generated
  • Samples distributed and conversion
  • Brand lift and community feedback

Success Metrics

• Experiential ROI (attendance, engagement, earned impact)
• Volume and quality of content generated from events
• Sampling reach and conversion metrics
• Community participation and satisfaction
• Effectiveness of partnership activations

Supergoop! shines bright for you and offers employees:

• Health & Wellness: Comprehensive medical, dental, and vision insurance, prescription coverage, and free preventive care.
• Savings & Spending Accounts: Health Savings Account (HSA) with employer contributions, Flexible Spending Accounts (FSA) for healthcare, dependent care, and commuting.
• Family Support: Fertility and family-building benefits through Kindbody (IVF, IUI, egg/sperm freezing, and more), plus caregiving support resources.
• Mental Health & Wellbeing: Access to mental health programs, financial counseling, and wellness perks through the Bennie Marketplace.
• Income Protection: Company-paid life insurance, accidental death & dismemberment (AD&D), and short- and long-term disability coverage.
• Lifestyle Perks: Commuter benefits, exclusive employee discounts through PerkSpot, and optional benefits such as pet insurance.
• Time Off: Four weeks of accrued Paid Time Off, generous Company Holiday Schedule, Unlimited sick time, Flexible Summer Friday’s, Soft Office Close from Christmas - New Years
• Future Planning: 401(k) retirement savings plan with company match.
• Employee Perks: Portfolio Rewards and Discounts, Product Discount, Troop Supergoop! Referral Program
• Environment: Hybrid work environment in bright and sunny offices in San Antonio and/or New York City

Starting Base Salary:

$90k - 100k/year + 10% bonus potential

Supergoop! shines bright for you and offers US based full-time employees:

• Comprehensive Health Benefits
• Generous Paid Time Off Policy
• 401k with Company Match
• Product Discounts
• Employee Referral Program
• Company and Team Off-Sites

EEO Statement:

Supergoop! is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.

Health and Safety Statement:

The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.