Manager, Influencer Marketing

Supergoop!; New York (NY); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

Health Benefits

Paid Time Off

401k with Company Match

Product Discounts

Employee Referral Program

Company and Team Off-Sites

Job summary

Supergoop! in New York seeks an Influencer Marketing Manager to lead influencer partnerships, build and manage content calendars, and drive brand awareness across channels.

You will collaborate with Marketing, Public Relations, and Social Media to craft influencer strategies aligned with business goals and growth. The role requires 3+ years in social media/influencer relations, data-driven decision making, and a proven track record elevating brands.

Qualifications

• Bachelor’s Degree or equivalent work experience preferred.
• 3+ years of professional experience in social media and/or influencer relations.
• Experience analyzing data to deliver on KPIs.
• Successful track record of elevating brands and influencers alike.
• Strong communication skills and attention to detail.
• Experience managing micro influencer programs and communities.
• Experience in beauty, wellness or fashion is a plus but not required.

Responsibilities

• Establish and maintain regular communication between the brand and influencer partners, actively source and negotiate new influencer partnerships.
• Create an advanced and comprehensive influencer content calendar to continually drive brand awareness and engagement.
• Monitor influencer content to ensure compliance with brand voice and guidelines.
• Set goals, track conversions, and measure success of influencer program.
• Actively keep a pulse on emerging influencers and trends through various social media channels such as Instagram, TikTok, Twitter, and Facebook.
• Experience tracking affiliate marketing creating a community of influencers and being able to prove ROI and performance of each activation.
• Maintain influencer budget.
• Negotiate contracts and organization of micro and macro influencer programs that are focused on driving revenue.

Skills

Social media

Influencer relations

Data analysis

KPI tracking

Communication skills

Attention to detail

Budget management

Education

Bachelor’s Degree or equivalent

Job description

Who we are

Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.™

You are passionate about identifying & building meaningful relationships with individuals and bring a creative mindset to your approach to content creation and product education. As the Supergoop! Influencer Marketing Manager, you will play an integral role in creating, building, and maintaining influencer brand relations. You will work cross-functionally with Marketing, Public Relations, and Social Media teams to develop influencer strategies that align directly with business goals.

Role & Responsibilities

• Establish and maintain regular communication between the brand and influencer partners, actively source and negotiate new influencer partnerships
• Create an advanced and comprehensive influencer content calendar to continually drive brand awareness and engagement
• Monitor influencer content to ensure compliance with brand voice and guidelines
• Set goals, track conversions, and measure success of influencer program
• Actively keep a pulse on emerging influencers and trends through various social media channels such as Instagram, TikTok, Twitter, and Facebook
• Experience tracking affiliate marketing creating a community of influencers and being able to prove ROI and performance of each activation
• Maintain influencer budget
• Negotiate contracts and organization of micro and macro influencer programs that are focused on driving revenue

Job Qualifications

• Bachelor’s Degree or equivalent work experience preferred
• 3+ years of professional experience in social media and/or influencer relations
• Experience analyzing data to deliver on KPIs
• Successful track record of elevating brands and influencers alike
• Strong communication skills and attention to detail
• Experience managing micro influencer programs and communities
• Experience in beauty, wellness or fashion is a plus but not required

Annual Salary Range:

$90k - $105k/year + 10% bonus potential

Supergoop! shines bright for you and offers US based full-time employees

• Comprehensive Health Benefits
• Generous Paid Time Off Policy
• 401k with Company Match
• Product Discounts
• Employee Referral Program
• Company and Team Off-Sites

EEO Statement

Supergoop! is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.

Health and Safety Statement

The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.