Experience Strategy Lead: CRM & Personalization

Wunderman Thompson (DBA VML); Austin (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Wunderman Thompson (DBA VML) in Austin, Texas is seeking an Experience Strategy Manager who will drive strategic initiatives across CRM and marketing automation. The ideal candidate will possess 8–10 years of experience, leading teams and guiding client projects with a focus on customer experience.

This role involves creating customer-centric strategies and managing relationships with key clients, ensuring seamless execution of innovative omni-channel journeys. Join a collaborative team and help shape world-class experiences for leading brands in a vibrant environment.

Qualifications

• 8–10 years of progressive experience in CRM, marketing automation, and CX strategy.
• Experience managing or mentoring junior team members.
• Strong strategic understanding of leading marketing automation platforms.

Responsibilities

• Own and execute strategic blueprints for key clients.
• Lead major client workstreams with autonomy.
• Design and optimize complex omni-channel customer journeys.

Skills

CRM Strategy

Marketing Automation

Customer Experience Strategy

Presentation Skills

Team Leadership

Tools

Salesforce Marketing Cloud

Adobe Marketing Cloud

HubSpot

Braze

Job description

Wunderman Thompson (DBA VML) in Austin, Texas is seeking an Experience Strategy Manager who will drive strategic initiatives across CRM and marketing automation. The ideal candidate will possess 8–10 years of experience, leading teams and guiding client projects with a focus on customer experience.

This role involves creating customer-centric strategies and managing relationships with key clients, ensuring seamless execution of innovative omni-channel journeys. Join a collaborative team and help shape world-class experiences for leading brands in a vibrant environment.