Experience Strategy Lead for CRM & Personalization

VML group; Austin (TX); On-site; USD 80,000 - 120,000; Full time

Job summary

VML group, located in Austin, Texas, is seeking an experienced Experience Strategy Manager to drive strategic delivery for key client accounts. The ideal candidate will possess 8-10 years of experience in CRM and marketing automation strategies. With a strong understanding of leading platforms, you will collaborate closely with cross-functional teams to create exceptional customer experiences and lead junior strategists.

This role offers the opportunity to work within a dynamic environment alongside talented professionals committed to delivering transformational growth for clients.

Qualifications

• 8–10 years of experience in CRM, marketing automation, and CX strategy.
• Strong understanding of leading marketing automation platforms.
• Proven experience in managing or mentoring team members.

Responsibilities

• Lead strategic delivery for assigned accounts.
• Own and execute strategic blueprints for key clients.
• Collaborate with cross-functional teams on customer experiences.

Skills

CRM strategies

marketing automation

customer experience (CX)

communication skills

leadership

collaboration

strategic thinking

Tools

Salesforce Marketing Cloud

Adobe Marketing Cloud

Braze

HubSpot

Job description

VML group, located in Austin, Texas, is seeking an experienced Experience Strategy Manager to drive strategic delivery for key client accounts. The ideal candidate will possess 8-10 years of experience in CRM and marketing automation strategies. With a strong understanding of leading platforms, you will collaborate closely with cross-functional teams to create exceptional customer experiences and lead junior strategists.

This role offers the opportunity to work within a dynamic environment alongside talented professionals committed to delivering transformational growth for clients.