Experience Planning Manager, Media Strategy Lead

Adelphi Group; New York (NY); On-site; USD 50,000 - 95,000; Full time

Job summary

Hearts & Science in New York, NY seeks a Manager, Experience Planning to coordinate between client, vendors, and media partners, ensuring media plans meet brand goals. You will work with Integrated Planners and other disciplines to deliver integrated campaigns.

The role requires deep knowledge of media types, strong leadership, and the ability to drive consumer-centric strategies across Broadcast, Print, Outdoor and Digital channels.

Qualifications

• 3+ years of experience in cross-channel branding strategy or media/communications.
• Strong team management and collaboration skills.
• Knowledge of advertising, marketing and media principles.
• Solid understanding of broadcast, print, outdoor and digital media.
• Familiarity with media data sources and reporting.
• Ability to present clearly to clients and stakeholders.

Responsibilities

• Supervising and training Associates and Senior Associates on planning processes.
• Managing client media issues, providing solutions and resolutions.
• Establishing timetables for development of media plans.
• Integrating strategic planning into communication plan development.
• Develop planning objectives aligned with client marketing direction.
• Oversee execution of integrated offerings and tools.

Skills

Cross-channel branding strategy

Team management

Advertising principles

Media types knowledge

Media data interpretation

Presentation skills

Syndicated research

Tools

Ad Serving

Media Billing Tools

Job description

Hearts & Science in New York, NY seeks a Manager, Experience Planning to coordinate between client, vendors, and media partners, ensuring media plans meet brand goals. You will work with Integrated Planners and other disciplines to deliver integrated campaigns.

The role requires deep knowledge of media types, strong leadership, and the ability to drive consumer-centric strategies across Broadcast, Print, Outdoor and Digital channels.