Senior Media Strategy Lead

Heartbeat; New York (NY); On-site; USD 75,050 - 120,159; Full time

Job summary

Heartbeat, a full‑service healthcare agency, seeks a Media Supervisor to lead data‑driven media planning across digital and traditional channels in New York. You will oversee campaign execution, translate client challenges into strategic media recommendations, and deliver insightful performance reporting.

You will mentor junior team members, collaborate with cross‑functional teams, and help grow new business through strategic media pitches, while staying ahead of industry trends and ensuring

Qualifications

• Bachelor's degree or equivalent experience.
• 4–6 years of media planning/buying, incl. 3+ years digital media.
• Strong understanding of media planning and buying across channels.
• Familiarity with ad-serving platforms, campaign measurement tools, and digital analytics technologies.
• Ability to mentor and develop junior team members.
• Strong communication and presentation skills.
• Willingness to travel as needed.

Responsibilities

• Lead the development of strategic, data-driven media plans across digital and traditional channels.
• Oversee campaign execution to ensure deliverables meet quality standards and client expectations.
• Translate client business challenges into innovative media strategies and thoughtful recommendations.
• Deliver campaign reporting, optimization insights, and performance analysis to clients and internal stakeholders.
• Partner with cross-functional teams including paid social, programmatic, analytics, media technology, business operations, strategy, and creative.
• Contribute to new business opportunities by supporting media strategy development and agency pitches.
• Manage client relationships by providing proactive communication, strategic guidance, and exceptional service.
• Monitor media trends, platform updates, and industry best practices to inform planning recommendations.
• Ensure projects are delivered on time, within budget, and aligned with campaign objectives.
• Guide and mentor junior media team members, providing coaching and developmental support.

Skills

Media planning

Media buying

Digital media

Analytics

Communication

Project management

Education

Bachelor's degree

Tools

Ad-serving platforms

Campaign measurement tools

Digital analytics technologies

Job description

Heartbeat, a full‑service healthcare agency, seeks a Media Supervisor to lead data‑driven media planning across digital and traditional channels in New York. You will oversee campaign execution, translate client challenges into strategic media recommendations, and deliver insightful performance reporting.

You will mentor junior team members, collaborate with cross‑functional teams, and help grow new business through strategic media pitches, while staying ahead of industry trends and ensuring