Experience Marketing Architect 4-Day In-Office

Equifax, Inc.; Atlanta (GA); On-site; USD 110,000 - 150,000; Full time

Job summary

Equifax, Inc. seeks a strategic Experience Marketing Specialist for USIS to design customer-centric journeys across events and digitalTouchpoints that engage audiences and convert them into advocates.

You will craft content, lead communications, and coordinate experiences that drive brand loyalty and measurable results. You will collaborate with Sales, Marketing, and Product to define KPIs, develop compelling narratives, and execute integrated campaigns that maximize pipeline and business

Qualifications

• Education: College degree in Marketing or related field.
• Experience: 7+ years in progressive marketing, including B2B.
• Matrix navigation: Experience guiding teams within a highly matrixed organization.
• Customer-first mentality in every project and interaction.
• Strong written and verbal communication to influence stakeholders.
• Proven project management skills with ability to deliver complex programs on time.
• Travel: Approximately 25% travel.

Responsibilities

• Develop and execute a comprehensive experience marketing strategy aligned with USIS objectives.
• Define KPIs and track performance of experience marketing initiatives.
• Create compelling content with GTM/activation teams (emails, event signage, presentations).
• Drive demand via campaigns across digital, email, paid, and social channels.
• Collaborate with Sales, Marketing, and Product for integrated campaigns with a unified message.
• Leverage customer insights to continuously improve the customer experience and strategy.
• Lead event logistics throughout the planning lifecycle.
• Close the loop by sharing insights with GTM and Product teams.

Skills

Strategic thinking

B2B marketing

Cross-functional collaboration

Communication

Project management

Education

Bachelor's degree in Marketing

Tools

CRM software

Content management systems

Event management tools

Job description

Equifax, Inc. seeks a strategic Experience Marketing Specialist for USIS to design customer-centric journeys across events and digitalTouchpoints that engage audiences and convert them into advocates.

You will craft content, lead communications, and coordinate experiences that drive brand loyalty and measurable results. You will collaborate with Sales, Marketing, and Product to define KPIs, develop compelling narratives, and execute integrated campaigns that maximize pipeline and business