Experience Marketing Architect: Drive Customer Journeys

Equifax; Atlanta (GA); Hybrid; USD 120,000 - 150,000; Full time

Job summary

Equifax is seeking a strategic Experience Marketing Specialist for the USIS business unit to design customer-centric journeys, from high-touch events to digital platforms, and to convert audiences into advocates. You will partner with Sales, Marketing, and Product to deliver integrated campaigns, define KPIs, create compelling content, and optimize the customer experience based on insights.

The role emphasizes cross-functional collaboration, travel up to 25%, and a balance of in-office and

Qualifications

• Develop and execute an experience marketing strategy aligned with USIS objectives.
• Define and track KPIs for experience marketing initiatives.
• Create customer-focused content for emails, events, and presentations.
• Develop promotional campaigns across digital, email, paid, and social channels.
• Collaborate with Sales, Marketing, and Product teams on integrated campaigns.
• Incorporate customer insights to improve the customer experience and inform future strategy.
• Lead event logistics across the planning lifecycle.
• Travel approximately 25% of the time.

Responsibilities

• Plan and execute end-to-end experience marketing initiatives.
• Coordinate cross-functional teams to deliver campaigns.
• Analyze feedback to prioritize use cases and differentiators.
• Travel as required to support events and field activities.

Skills

Strategic planning

KPIs/measurement

Content creation

Campaign management

Cross-functional collaboration

Executive communications

Event logistics

Customer insights

Project management

Travel readiness

Education

Marketing degree

Job description

Equifax is seeking a strategic Experience Marketing Specialist for the USIS business unit to design customer-centric journeys, from high-touch events to digital platforms, and to convert audiences into advocates. You will partner with Sales, Marketing, and Product to deliver integrated campaigns, define KPIs, create compelling content, and optimize the customer experience based on insights.

The role emphasizes cross-functional collaboration, travel up to 25%, and a balance of in-office and