Experience Marketing Specialist

Equifax, Inc.; Atlanta (GA); On-site; USD 110,000 - 150,000; Full time

Job summary

Equifax, Inc. seeks a strategic Experience Marketing Specialist for USIS to design customer-centric journeys across events and digitalTouchpoints that engage audiences and convert them into advocates.

You will craft content, lead communications, and coordinate experiences that drive brand loyalty and measurable results. You will collaborate with Sales, Marketing, and Product to define KPIs, develop compelling narratives, and execute integrated campaigns that maximize pipeline and business

Qualifications

• Education: College degree in Marketing or related field.
• Experience: 7+ years in progressive marketing, including B2B.
• Matrix navigation: Experience guiding teams within a highly matrixed organization.
• Customer-first mentality in every project and interaction.
• Strong written and verbal communication to influence stakeholders.
• Proven project management skills with ability to deliver complex programs on time.
• Travel: Approximately 25% travel.

Responsibilities

• Develop and execute a comprehensive experience marketing strategy aligned with USIS objectives.
• Define KPIs and track performance of experience marketing initiatives.
• Create compelling content with GTM/activation teams (emails, event signage, presentations).
• Drive demand via campaigns across digital, email, paid, and social channels.
• Collaborate with Sales, Marketing, and Product for integrated campaigns with a unified message.
• Leverage customer insights to continuously improve the customer experience and strategy.
• Lead event logistics throughout the planning lifecycle.
• Close the loop by sharing insights with GTM and Product teams.

Skills

Strategic thinking

B2B marketing

Cross-functional collaboration

Communication

Project management

Education

Bachelor's degree in Marketing

Tools

CRM software

Content management systems

Event management tools

Job description

We're looking for a strategic and passionate Experience Marketing Specialist to join our team and drive the future of customer engagement for the USIS business unit. This isn't just about managing events—it's about designing innovative, customer-centric journeys that create memorable brand interactions and convert audiences into advocates.

You will be the architect of engagement, leveraging customer research and insights to inform your strategy. You'll create content, be the communications lead, and execute impactful experiences across multiple touchpoints—from high-touch physical events to dynamic digital platforms—all with the goal of driving brand advocacy, loyalty, and, ultimately, measurable results for Equifax. You'll work closely with our Sales teams, enabling them to maximize these experiences for pipeline generation and business success.

What you’ll do

• Be a Strategist: Support the development and execution of a comprehensive experience marketing strategy that directly impacts customer engagement, brand advocacy, and revenue growth.
• Define Success: Help to define, own, and track Key Performance Indicators (KPIs) for all experience marketing initiatives, ensuring every effort is powerfully aligned with USIS business objectives.
• Develop Compelling Content: Work with the GTM/ vertical activation teams to create impactful narratives that clearly communicate the value proposition of Equifax solutions within each customer experience. This includes materials such as customer emails, event signage, and presentations.
• Drive Demand: Develop and manage planned, successful promotional campaigns across digital, email, paid, and social channels, ensuring a cohesive and engaging user experience from first touch to conversion.
• Collaborate and Integrate: Partner closely with Sales, Marketing, and Product teams to develop, and execute strategic, integrated marketing campaigns that deliver a unified message.
• Obsess Over the Customer: Leverage customer research and competitive insights to continuously improve the customer experience and inform future strategy.
• Seamless Execution: Lead event logistics throughout the planning lifecycle to maximize customer engagement.
• Close the Loop: Partner with Customer Insights to design feedback mechanisms that provide the GTM and Product teams with valuable insights to prioritize key use cases, validate differentiators, and share knowledge with internal stakeholders.

What experience you need

• Education: College degree in Marketing or a related field.
• Experience: 7+ years of progressive marketing experience, including a background in B2B.
• Matrix Navigation: Experience leveraging marketing strategy briefs to align demanding teams within a highly matrixed organization.
• Customer-First Mentality: Approaches every project and interaction with the customer experience in mind.
• Communication Power: Effective communication and presentation skills (written and verbal) to influence internal and external stakeholders.
• Execution Excellence: Verified project management skills and tools proficiency; the ability to meticulously plan, manage, and complete complex projects on time.
• Travel: Ability to travel approximately 25% of the time.
• We believe great things happen when teams connect. Our schedule is built around 4 days of high-impact, in-office collaboration (Monday–Thursday) , paired with Friday Flexibility to wrap up your week remotely.

What could set you apart

• Work experience in a highly matrixed organization and Global Marketing Experience a plus.
• Manage and implement change effectively
• Excellent written and verbal skills with sensitivity to diversity of audiences including internal and external groups of varying sizes