Executive VP of Destination Growth & Strategy

Visit Raleigh; Raleigh (NC); On-site; USD 180,000 - 260,000; Full time

Job summary

The Executive Vice President (EVP) at the Greater Raleigh Convention & Visitors Bureau (GRCVB) leads the organization’s sales, marketing, data and technology strategy from Raleigh, NC.

You will oversee conventions, sports and leisure sales, brand evolution, and partnerships, guiding the Destination Strategic Plan 2028 and driving measurable economic impact through public-private collaboration and innovative campaigns.

Qualifications

• Bachelor’s degree required in relevant field.
• Minimum 10+ years of supervisory management experience in convention, sports, or destination marketing.
• Proven ability to lead large teams and manage complex programs.

Responsibilities

• Lead, mentor, and manage internal departments to drive KPI performance.
• Translate strategic plans into actionable annual goals and budgets.
• Direct innovative tourism initiatives and market entry strategies.
• Build executive relationships with public officials and stakeholders.
• Represent GRCVB in national and international industry forums.

Skills

Leadership

Strategic thinking

Digital marketing

Data-driven decision making

Public speaking

Education

Bachelor’s degree in Business Administration, Hospitality Management, Marketing, Tourism or related field

Tools

CRM/CMS

Microsoft Office

Job description

The Executive Vice President (EVP) at the Greater Raleigh Convention & Visitors Bureau (GRCVB) leads the organization’s sales, marketing, data and technology strategy from Raleigh, NC.

You will oversee conventions, sports and leisure sales, brand evolution, and partnerships, guiding the Destination Strategic Plan 2028 and driving measurable economic impact through public-private collaboration and innovative campaigns.