VP of Marketing & Growth Strategy

Gregory Poole Equipment Company in

Raleigh (NC)

On-site

USD 180,000 - 280,000

Full time

13 days ago

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Job summary

Gregory Poole Equipment Company seeks a strategic Vice President of Marketing to lead enterprise marketing, brand, and growth initiatives from Raleigh. You will translate market and customer insights into strategic priorities and align marketing with Sales, Product Support, Service, and other functions to drive profitable growth.

The role oversees CRM, analytics, and digital channels, builds KPIs, and leads a team across campaigns, content, and events while partnering with executive leadership

Qualifications

Bachelor's degree required.
10+ years in Marketing/Advertising or related field.
5+ years supervisory experience.
Strong analytical and business acumen.
Excellent written, verbal, presentation and interpersonal communication skills.

Responsibilities

Lead development of 3–5 year marketing strategies aligned with growth priorities.
Translate insights into growth strategies and go-to-market priorities.
Lead market coverage, segmentation, and opportunity analysis.
Establish marketing strategies for Caterpillar business segments.
Partner with executives to align marketing with Sales, Rental, Product Support, Service, Customer Experience, HR, IT, and GP Academy objectives.

Skills

Strategic marketing leadership

Brand & demand generation

Data-driven decision making

Executive interfacing

Marketing analytics

Education

Bachelor's degree in marketing or related field

Tools

MS Office

Job description

The role oversees CRM, analytics, and digital channels, builds KPIs, and leads a team across campaigns, content, and events while partnering with executive leadership

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