Executive Social Media Lead

University of Southern California; Los Angeles (CA); On-site; USD 90,000 - 96,000; Full time

Job summary

University of Southern California seeks a Social Media Lead to manage executive accounts and drive content strategy across platforms. You will oversee content calendars, approvals, and campaigns from concept to completion, delivering polished, high-quality content under tight deadlines.

The role requires press-ready communication, quick responsiveness to opportunities, and collaboration with internal and external stakeholders to maximize engagement across channels.

Qualifications

• Bachelor's degree in communications, journalism, English, or other relevant fields.
• Six years’ experience in communications, content development and writing/editing in corporate communications.
• Demonstrable strong internet research skills and ability to find relevant content.
• Experience in higher education and knowledge of HR functions/services.

Responsibilities

• Creating engaging, SEO/GEO-optimized communications content for traditional and digital channels.
• Distilling complex topics into easy-to-understand information for varied audiences.
• Developing and executing short- and long-term content production plans.
• Designing content that meets deadlines and expectations.
• Analyzing copy effectiveness to convey messaging.
• Collaborating with stakeholders to align content with needs.
• Creating and analyzing social media ads as required.
• Coordinating promotions and campaigns with various departments.
• Managing leadership’s social media accounts (Instagram, LinkedIn, X).
• Ensuring timely content approvals and alignment with schedules.

Skills

Copywriting

Social media management

Content strategy

Analytics

Education

Bachelor's degree

Six years of communications experience

Tools

HTML/CSS

Adobe Creative Suite

WordPress

Job description

University of Southern California seeks a Social Media Lead to manage executive accounts and drive content strategy across platforms. You will oversee content calendars, approvals, and campaigns from concept to completion, delivering polished, high-quality content under tight deadlines.

The role requires press-ready communication, quick responsiveness to opportunities, and collaboration with internal and external stakeholders to maximize engagement across channels.