Executive GTM Channel Architect for Global Audience

Amazon Web Services (AWS); Seattle (WA); On-site; USD 142,000 - 192,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Web Services, Inc. in Seattle seeks a Principal Go-to-Market Channel, Executive Audience to define and own the multi-year channel strategy for executive engagement across digital, in-person, and content-driven touchpoints.

This strategic builder role operates with independence, framing opportunities, setting vision, and delivering scalable channel architectures that span geographies and segments, guiding senior leadership on where to invest and experiment.

Qualifications

• 9+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience driving direction and alignment with cross-functional teams.

Responsibilities

• Define and own the multi-year channel strategy for the executive audience, deliver the highest-value executive engagement across digital, in-person, and content-driven touchpoints.
• Build a scored portfolio framework for evaluating, prioritizing, and investing in third-party partnerships — moving the organization from reactive sponsorship decisions to a data-driven, integrated channel approach.
• Design channel strategies that span geographies, segments, and personas.
• Translate persona research, audience insights, and engagement data into actionable channel architectures that reach the right executives, through the right channels, with the right content at the right time
• Distinguish between one-way and two-way doors in channel investment decisions; advise senior leadership on where to make bold bets versus where to experiment and iterate
• Aggregate and synthesize insights from customer engagement data, sales intelligence, competitive analysis, market trends, and field feedback to inform channel investment decisions
• Manage complex portfolios with long-term business impact across multiple dimensions (geographies, segments, channels); make trade-offs between business opportunity, resources, and sustainability
• Anticipate and mitigate risks before they become roadblocks — proactively identify underperforming investments, market shifts, and competitive dynamics that require strategy pivots
• Develop test-and-learn frameworks for new channel investments, defining hypotheses, designing experiments, measuring outcomes, and iterating on the portfolio mix
• Drive cross-functional alignment to ensure channel investments are integrated and coordinated
• Build consensus across complex stakeholder groups with competing priorities — harmonize discordant views, lead resolution of contentious issues, and align teams toward coherent channel strategies
• Design and implement mechanisms that scale globally — including investment scoring frameworks, vendor evaluation criteria, performance dashboards, and governance models adopted across the GEM organization
• Define new frameworks, governance structures, and operating models that enable the channel strategy function to operate at scale without direct involvement

Skills

9+ years marketing experience

Data-driven decisions

Excel or Tableau

Cross-functional marketing programs

Cross-functional leadership

Tools

Excel

Tableau

Job description

Amazon Web Services, Inc. in Seattle seeks a Principal Go-to-Market Channel, Executive Audience to define and own the multi-year channel strategy for executive engagement across digital, in-person, and content-driven touchpoints.

This strategic builder role operates with independence, framing opportunities, setting vision, and delivering scalable channel architectures that span geographies and segments, guiding senior leadership on where to invest and experiment.