Principal Executive Channel Strategy Architect

Amazon Web Services (AWS); Arlington (VA); On-site; USD 142,000 - 192,000; Full time

Benefits offered by this job

Health insurance

RSUs

401(k) matching

Parental leave

Job summary

Amazon Web Services, Inc. is seeking a Principal Go-to-Market Channel, Executive Audience to define and own the multi-year channel strategy for AWS executive engagement.

This strategic role spans digital content partnerships, media sponsorships, executive communities, and integrated event activations to drive measurable business impact. You will operate with high independence, shaping the problem space, setting a vision for reaching executive audiences, and building scalable mechanisms across

Qualifications

• 9+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience driving direction and alignment with cross-functional teams.

Responsibilities

• Define and own the multi-year channel strategy for the executive audience across digital, in-person, and content-driven touchpoints.
• Build a scored portfolio framework for evaluating partnerships and investments.
• Design channel strategies across geographies, segments, and personas.
• Translate insights into actionable channel architectures reaching executives through the right channels.
• Advise senior leadership on bold bets vs. experiments in channel investments.
• Aggregate insights from engagement data, sales intel, market trends and field feedback.
• Manage portfolios with long-term impact across geographies and channels; balance opportunities, resources, and sustainability.
• Identify risks early and pivot strategy as needed.
• Develop test-and-learn frameworks for new channel investments.
• Drive cross-functional alignment to ensure integrated investments.
• Build governance models and dashboards for portfolio management.
• Define new operating models to scale the channel strategy function.

Skills

9+ years of marketing experience

Data-driven improvements

Excel/Tableau

Cross-functional programs

Cross-functional alignment

Tools

Excel

Tableau

Job description

Amazon Web Services, Inc. is seeking a Principal Go-to-Market Channel, Executive Audience to define and own the multi-year channel strategy for AWS executive engagement.

This strategic role spans digital content partnerships, media sponsorships, executive communities, and integrated event activations to drive measurable business impact. You will operate with high independence, shaping the problem space, setting a vision for reaching executive audiences, and building scalable mechanisms across