Principal Go-to-Market Channel Architect for Executives

Amazon; Seattle (WA); On-site; USD 142,000 - 192,000; Full time

Benefits offered by this job

Health insurance

RSUs (Restricted Stock Units)

401(k) matching

Paid time off

Parental leave

Job summary

Amazon is seeking a Principal Go-to-Market Channel, Executive Audience to define and own the multi‑year channel strategy for executive engagement across digital, in‑person, and content‑driven touchpoints.

You will build scalable mechanisms for channel investments, spanning geographies, segments, and personas, and serve as a trusted advisor on strategic decisions for senior leadership.

Qualifications

• 9+ years of professional non‑internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience building, executing and scaling cross‑functional marketing programs.

Responsibilities

• Define and own the multi‑year channel strategy for the executive audience, delivering high‑value engagement across digital, in‑person, and content‑driven touchpoints.
• Build a scored portfolio framework for evaluating and investing in third‑party partnerships, moving from reactive sponsorships to a data‑driven, integrated channel approach.
• Design channel strategies that span geographies, segments, and personas.
• Translate persona research, audience insights, and engagement data into actionable channel architectures reaching the right executives, through the right channels, with the right content at the right time.
• Advise senior leadership on where to make bold bets versus where to experiment and iterate.
• Aggregate and synthesize insights from customer engagement data, sales intelligence, market trends, and field feedback to inform channel investment decisions.
• Manage complex portfolios with long‑term impact across multiple dimensions; balance opportunity, resources, and sustainability.
• Develop test‑and‑learn frameworks for new channel investments, measuring outcomes and iterating on portfolio mix.
• Drive cross‑functional alignment to ensure channel investments are integrated and coordinated.
• Build consensus across stakeholder groups, harmonize views, and align teams toward coherent channel strategies.
• Define and implement scaling mechanisms—investment scoring, vendor evaluation, dashboards, and governance models for GEM.

Skills

Marketing leadership

Data-driven decision making

Cross-functional collaboration

Tools

Excel

Tableau

Job description

Amazon is seeking a Principal Go-to-Market Channel, Executive Audience to define and own the multi‑year channel strategy for executive engagement across digital, in‑person, and content‑driven touchpoints.

You will build scalable mechanisms for channel investments, spanning geographies, segments, and personas, and serve as a trusted advisor on strategic decisions for senior leadership.