Executive Director of Graduate Enrollment Strategy

Lehigh University; Bethlehem (Northampton County); Hybrid; USD 105,000 - 128,000; Full time

Job summary

Lehigh University seeks an Executive Director of Graduate Enrollment Strategy to shape the future of graduate education. You will define and drive a university-wide approach to growth, uniting data, partnerships, and operational excellence to position Lehigh competitively across colleges and programs.

Reporting to the Deputy Provost for Graduate Education, you will oversee strategy, marketing, and enrollment operations, with accountability across the university.

Qualifications

• Master's degree in a related field required.
• Doctoral degree preferred.
• At least seven years of progressively responsible leadership experience in graduate enrollment management or related fields.
• Experience with CRM platforms, enrollment analytics, digital marketing, enrollment forecasting, marketing agencies, and enrollment technologies preferred.

Responsibilities

• Develop a multi-year graduate enrollment growth strategy aligned with the university’s mission.
• Lead university-wide marketing strategy to attract domestic and international graduate students.
• Direct enrollment operations to improve efficiency, yield, and applicant experience.
• Oversee CRM optimization and ensure data integrity across recruitment platforms.
• Conduct ongoing market and competitor analysis to inform program positioning.
• Build cross-college partnerships to align enrollment goals with academic planning.
• Manage and mentor a professional enrollment team across functions.
• Translate enrollment data into strategic recommendations for senior leadership.
• Develop pipeline and pathway initiatives targeting underrepresented graduate student populations.
• Represent graduate enrollment strategy at institutional, college, and external forums.

Skills

Leadership experience

CRM platforms

Enrollment analytics

Digital marketing

Enrollment forecasting

Marketing agencies

Enrollment technologies

Education

Master's Degree

Doctoral Degree preferred

Job description

Job no: 504062
Work type: Exempt Staff Full-time
Location: Partial Remote, Bethlehem
Categories: Higher Education Administration

Lehigh University is seeking a strategic enrollment leader to shape the future of graduate education at one of the nation's most research-intensive universities. As Executive Director of Graduate Enrollment Strategy, you will define and drive the university-wide approach to graduate growth bringing together data, partnerships, and operational excellence to position Lehigh competitively in an evolving higher education landscape. Reporting to the Deputy Provost for Graduate Education, you will hold institution-wide accountability across Lehigh's colleges and programs.

Position Number: S84030

This position is a Grade: 12 - 40 with an approximate salary range of $104,850-$127,550 and is subject to change based on experience, skills and qualifications.

Your Scope and Impact

• Developing and executing a multi-year graduate enrollment growth strategy aligned with Lehigh's academic mission
• Leading university-wide marketing strategy to attract high-caliber domestic and international graduate students
• Directing enrollment operations to improve efficiency, yield performance, and applicant experience
• Overseeing CRM optimization and ensuring data integrity across recruitment platforms
• Conducting ongoing market and competitor analysis to inform program positioning
• Building and sustaining cross-college partnerships to align enrollment goals with academic planning
• Managing and mentoring a professional enrollment team across functions
• Translating enrollment data into strategic recommendations for senior academic leadership
• Developing pipeline and pathway initiatives targeting underrepresented and underserved graduate student populations
• Representing graduate enrollment strategy at institutional, college, and external stakeholder forums

What You Bring

• Master's Degree in a related field
• Doctoral Degree preferred
• At least seven years of progressively responsible leadership experience in graduate enrollment management, strategic enrollment management, higher education marketing, or a closely related field
• Experience with CRM platforms, enrollment analytics, digital marketing strategy, enrollment forecasting, marketing agencies, and enrollment technologies preferred
• At Lehigh specifically, the ability to align college-level priorities with a cohesive university-wide enrollment vision will be central to this role

Why Lehigh

Lehigh offers real authority to build something meaningful, a university combining research depth with genuine faculty-student engagement. You will work alongside leadership that is actively invested in graduate expansion. Benefits include generous leave, strong retirement contributions, and professional development support, all within Bethlehem's vibrant and accessible regional setting. Lehigh University is an equal opportunity employer and does not discriminate. We are committed to a culturally and intellectually diverse community and we seek qualified candidates to contribute to the university’s mission.

Persons with disabilities who anticipate needing an accommodation for any part of the interview or hiring process may contact Lehigh's Accommodations Specialist.

Special Considerations

• This position has direct contact with minors, therefore a background check is required.
• This position has fiscal or financial responsibilities other than employee expense activity, such as processing or approving transactions; monitoring or preparing budgets; or generating income for University, therefore a credit check is required.
• The duties of this position may allow the employee to work partially remote as deemed appropriate by their supervisor.

Successful completion of standard background checks including but not limited to: social security verification, education verification, national criminal background checks, motor vehicle checks, PATCH, FBI fingerprinting, Child Abuse Clearance and credit history based upon the requirements of the position.

Advertised: October 01, 2026 Eastern Daylight Time
Applications close: Open until filled