Director of Graduate Marketing and Campaigns

Lehigh University; Bethlehem (Northampton County); Hybrid; USD 84,000 - 102,000; Full time

Job summary

Lehigh University is seeking a seasoned Director of Graduate Marketing and Campaigns to steer digital strategy for graduate enrollment. You’ll drive discovery and engagement for prospective students, leading across SEO, paid media, and CRM-enabled journeys to optimize conversions.

You will collaborate with colleges and communications teams to align program messaging with enrollment priorities, while building a data-driven reporting framework for leadership and strategic growth planning.

Qualifications

• Minimum 5 years of progressive digital marketing experience in higher education or related field.
• Experience coordinating across academic and administrative units without losing momentum.

Responsibilities

• Develop and execute university-wide graduate digital marketing strategy across Lehigh's full graduate program portfolio
• Lead SEO and AEO initiatives to strengthen organic visibility for graduate programs
• Plan, manage, and optimize paid media campaigns across search, display, and social channels
• Oversee CRM-connected acquisition workflows with personalized student journeys and conversion focus
• Coordinate with colleges to align messaging with enrollment priorities
• Partner with University Communications to maintain brand consistency
• Collaborate with Enrollment Systems to ensure data integrity and tracking accuracy
• Manage relationships with external marketing and media agencies and measure outcomes
• Build and maintain a performance reporting framework for senior enrollment leadership
• Report to the Executive Director of Graduate Enrollment Strategy and support growth planning

Skills

SEO

Digital advertising

Content marketing

Marketing analytics

CRM platforms

Education

Bachelor's degree in Marketing/Communications/Business/Higher Education Administration

Master's degree preferred

Tools

Slate CRM

Google Analytics

Google Search Console

SEMrush

Job description

Job no: 504063
Work type: Exempt Staff Full-time
Location: Partial Remote, Bethlehem
Categories: Marketing/ Communication

Lehigh University's graduate enrollment is growing and the strategy behind that growth needs a sharp, experienced marketing leader to drive it forward. As Director of Graduate Marketing and Campaigns, you'll sit at the intersection of data, digital strategy, and institutional ambition, shaping how prospective graduate students discover, engage with, and choose Lehigh.

Position Number: S80036

This position is a Grade: 11 - 40 with an approximate salary range of $83,910-$102,080 and is subject to change based on experience, skills and qualifications.

What You'll Lead

• Develop and execute university-wide graduate digital marketing strategy across Lehigh's full graduate program portfolio
• Lead SEO and AEO initiatives to strengthen organic visibility and answer-engine presence for graduate programs
• Plan, manage, and optimize paid media campaigns across search, display, and social channels
• Oversee CRM-connected acquisition workflows, ensuring prospective student journeys are personalized, timely, and conversion-focused
• Coordinate with individual colleges to align program-level messaging with institution-wide enrollment priorities
• Partner with University Communications to maintain brand consistency across all graduate marketing touchpoints
• Collaborate with Enrollment Systems to ensure data integrity, tracking accuracy, and technology enablement across campaigns
• Manage relationships with external marketing and media agency partners, holding them accountable to agreed deliverables and outcomes
• Build and maintain a performance reporting framework, translating campaign data into clear insights for senior enrollment leadership
• Report directly to the Executive Director of Graduate Enrollment Strategy, contributing to institution-level enrollment growth planning

What You Bring

• Bachelor's Degree in Marketing, Communications, Business, Higher Education Administration, or a related field
• Master's Degree preferred
• At least 5 years of progressively responsible experience in digital marketing, enrollment marketing, higher education marketing, or a related field
• Experience with SEO, digital advertising, content marketing, marketing analytics, CRM platforms such as Slate, Google Analytics, Google Search Console, SEMrush or similar tools preferred
• Proven ability to coordinate across academic and administrative units without losing momentum
• Strong analytical orientation, with experience turning performance data into enrollment strategy
• A track record of managing external agency relationships and holding partners to outcomes
• Experience operating in a multi-college or portfolio environment requiring both diplomacy and decisiveness

Why Lehigh

Lehigh University combines the research depth of a major R1 institution with the close-knit culture of a residential campus in Bethlehem, Pennsylvania. Within Academic Affairs, you'll have genuine influence over graduate enrollment strategy at an institution that takes postgraduate education seriously. Lehigh offers strong retirement contributions, generous tuition benefits for employees and dependents, substantial paid leave, and meaningful investment in professional development. Lehigh University is an equal opportunity employer and does not discriminate. We are committed to a culturally and intellectually diverse community and we seek qualified candidates to contribute to the university’s mission.

Persons with disabilities who anticipate needing an accommodation for any part of the interview or hiring process may contact Lehigh's Accommodations Specialist.

Special Considerations

• This position has direct contact with minors, therefore a background check is required.
• The duties of this position may allow the employee to work partially remote as deemed appropriate by their supervisor.

Successful completion of standard background checks including but not limited to: social security verification, education verification, national criminal background checks, motor vehicle checks, PATCH, FBI fingerprinting, Child Abuse Clearance and credit history based upon the requirements of the position.

Advertised: October 01, 2026 Eastern Daylight Time
Applications close: Open until filled