Executive Director of Graduate Enrollment Strategy

PageUp People Limited; Bethlehem (Northampton County); Hybrid; USD 105,000 - 128,000; Full time

Job summary

Lehigh University seeks a strategic enrollment leader to shape the future of graduate education. As Executive Director of Graduate Enrollment Strategy, you will define a university-wide approach to graduate growth, bringing together data, partnerships, and operational excellence to position Lehigh competitively.

Reporting to the Deputy Provost for Graduate Education, you will hold institution-wide accountability across colleges and programs, lead CRM optimization, market analysis, and

Qualifications

• Master's Degree in a related field is required.
• At least seven years of leadership in graduate enrollment management or related fields.
• Experience with CRM, enrollment analytics and digital marketing.
• Ability to align enrollment strategy with institutional goals.

Responsibilities

• Develop a multi-year graduate enrollment growth strategy aligned with academic mission.
• Lead university-wide marketing to attract domestic and international graduate students.
• Direct enrollment operations to improve efficiency and yield.
• Oversee CRM optimization and data integrity across recruitment platforms.
• Conduct market and competitor analysis to inform program positioning.
• Build cross-college partnerships to align enrollment goals with planning.
• Manage and mentor a professional enrollment team.
• Translate enrollment data into strategic recommendations for leadership.
• Develop pipeline and pathway initiatives targeting underrepresented graduate students.
• Represent graduate enrollment strategy at forums.

Skills

Leadership

CRM platforms

Enrollment analytics

Digital marketing strategy

Enrollment forecasting

Marketing agencies

Enrollment technologies

Education

Master's Degree in a related field

Doctoral Degree preferred

Tools

CRM platforms

Enrollment analytics tools

Marketing analytics software

Job description

Executive Director of Graduate Enrollment Strategy

Job no: 504062
Work type: Exempt Staff Full-time
Location: Partial Remote, Bethlehem
Categories: Higher Education Administration

Lehigh University is seeking a strategic enrollment leader to shape the future of graduate education at one of the nation's most research-intensive universities. As Executive Director of Graduate Enrollment Strategy, you will define and drive the university-wide approach to graduate growth bringing together data, partnerships, and operational excellence to position Lehigh competitively in an evolving higher education landscape. Reporting to the Deputy Provost for Graduate Education, you will hold institution-wide accountability across Lehigh's colleges and programs.

Position Number:S84030

This position is a Grade: 12 - 40 with an approximate salary range of $104,850-$127,550 and is subject to change based on experience, skills and qualifications.

Your Scope and Impact

• Developing and executing a multi-year graduate enrollment growth strategy aligned with Lehigh's academic mission
• Leading university-wide marketing strategy to attract high-caliber domestic and international graduate students
• Directing enrollment operations to improve efficiency, yield performance, and applicant experience
• Overseeing CRM optimization and ensuring data integrity across recruitment platforms
• Conducting ongoing market and competitor analysis to inform program positioning
• Building and sustaining cross-college partnerships to align enrollment goals with academic planning
• Managing and mentoring a professional enrollment team across functions
• Translating enrollment data into strategic recommendations for senior academic leadership
• Developing pipeline and pathway initiatives targeting underrepresented and underserved graduate student populations
• Representing graduate enrollment strategy at institutional, college, and external stakeholder forums

What You Bring

• Master's Degree in a related field
• Doctoral Degree preferred
• At least seven years of progressively responsible leadership experience in graduate enrollment management, strategic enrollment management, higher education marketing, or a closely related field
• Experience with CRM platforms, enrollment analytics, digital marketing strategy, enrollment forecasting, marketing agencies, and enrollment technologies preferred
• At Lehigh specifically, the ability to align college-level priorities with a cohesive university-wide enrollment vision will be central to this role

Why Lehigh

Lehigh offers real authority to build something meaningful, a university combining research depth with genuine faculty-student engagement. You will work alongside leadership that is actively invested in graduate expansion. Benefits include generous leave, strong retirement contributions, and professional development support, all within Bethlehem's vibrant and accessible regional setting. Lehigh University is an equal opportunity employer and does not discriminate. We are committed to a culturally and intellectually diverse community and we seek qualified candidates to contribute to the university’s mission.

Persons with disabilities who anticipate needing an accommodation for any part of the interview or hiring process may contact Lehigh's Accommodations Specialist .

Special Considerations

• This position has direct contact with minors, therefore a background check is required.
• This position has fiscal or financial responsibilities other than employee expense activity, such as processing or approving transactions; monitoring or preparing budgets; or generating income for University, therefore a credit check is required.
• The duties of this position may allow the employee to work partially remote as deemed appropriate by their supervisor.

Successful completion of standard background checks including but not limited to: social security verification, education verification, national criminal background checks, motor vehicle checks, PATCH, FBI fingerprinting, Child Abuse Clearance and credit history based upon the requirements of the position.

Advertised: October 01, 2026 Eastern Daylight Time
Applications close: Open until filled

A comprehensive benefit package for you and those that you care about.

EQUAL OPPORTUNITY AND AFFIRMATIVE ACTION EMPLOYER

Lehigh University is an equal opportunity employer and does not discriminate on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital or familial status, national origin (including shared ancestry), pregnancy or related conditions, race, religion, sex, sexual orientation, or veteran status. Lehigh University is committed to a culturally and intellectually diverse community and interested in candidates who seek to contribute tothe university’s mission.

Applicants have rights under Federal Employment Laws

LCA Notices of Intent to Hire H-1B/E-3 Employees

In compliance with US Department of Labor requirements and pursuant to 20 CFR 655.734, Lehigh University provides notices of intent to hire non-immigrant workers in the H-1B and E-3 visa classifications. Please note candidates have already been selected to fill the positions; the Notice of Intent to Hire is not a posting for an open position.