Assistant Director, Athletic Marketing

Eastern Kentucky University; Richmond (KY); On-site; USD 45,000 - 65,000; Full time

Job summary

Eastern Kentucky University is seeking an Assistant Director of Athletics Marketing to develop and implement creative marketing and promotional strategies that elevate the game day atmosphere and strengthen student and community engagement. The role supports EKU Athletics branding across programs on the Richmond campus.

Responsibilities include creating marketing plans for home events, leading gameday promotions, coordinating with partners, and overseeing interns, with the aim of boosting

Qualifications

• Bachelor's degree required.

Responsibilities

• Implement and execute marketing plans for home events to maximize attendance.
• Collaborate with creative services, communications, ticketing, and event operations on high-quality campaigns.
• Cultivate community relationships and drive group sales and season-ticket opportunities.
• Support game day operations and promotions to enhance fan experience during home events.
• Assist in office duties as needed.

Education

Bachelor's Degree

Job description

Assistant Director, Athletic Marketing

Eastern Kentucky University

Title: Assistant Director, AthleticMarketing

Position Type: Fulltime Staff

Search Type: External - minimum 7 days

Department: 90R000 - IntercollegiateAthletics

Division: 6R1000 - Intercollegiate Athletics

Position Location: Richmond Campus

Driver Classification: University Driver

FLSA: Exempt

Schedule Type: Full Time (37.5 hrs per week ormore)

Posted Salary Grade: Exempt - G20

Retirement: KTRS

Contact Person: Dusty Ridner

Job Summary/Basic Functions

The Assistant Director of Athletics Marketing is, responsible fordeveloping and implementing creative marketing and promotionalstrategies that elevate the game day atmosphere, enhance the fanexperience, and strengthen student and community engagement. Thisrole plays a key part in supporting the overall brand of EKUAthletics while fostering a culture of excitement, school spirit,and inclusivity across all athletic programs.

• o Assist in the creation and execution of comprehensive marketingand promotional plans for home athletic events with a strongemphasis on enhancing the overall fan experience.
• o Lead the development of gameday scripts, in-game promotions, andfan engagement initiatives for various athletic teams.
• o Collaborate with creative services, communications, ticketing,and event operations to deliver cohesive and high-quality marketingcampaigns.
• o Support sponsorship fulfillment efforts by coordinating gamedayactivations and ensuring a high-quality presentation forpartners.
• o Provide oversight of student interns.
• o Work closely with campus partners, student organizations, andresidence life to create initiatives that drive studentattendance.

Minimum Qualifications

Education: Bachelor's Degree.

Experience: One year of work related experience inintercollegiate athletics.

Job Duties

• 40% - Implement and Execute Marketing Plans. Follow and hitdeadlines within current marketing plan to allow Athletics the bestopportunity to succeed and increase attendance numberssignificantly. - (Essential)
• 25% - Collaborate with creative services, communications,ticketing, and event operations to deliver cohesive andhigh-quality marketing campaigns. - (Essential)
• 20% - Community Relationships and Group Sales. Responsible forcreating and maintaining relationships within the community andturning that into revenue generation through group sales, groupexperiences, or season tickets. - (Essential)
• 10% - Game Day Operations Support. Support marketing effortsduring the game day experience for all home sports. -(Essential)
• 5% - Supports the office functions by completing all otherduties assigned. - (Essential)

Sponsorship

This position is not eligible forvisa sponsorship.

Funding Source

Institutional

Open Until Filled

Yes

EEO Statement

Eastern Kentucky University is an Equal Opportunity employer andeducational institution and does not discriminate on the basis ofage (40 and over), race, color, religion, sex, sexual orientation,gender identity, gender expression, pregnancy, ethnicity,disability, national origin, veteran status, or genetic informationin the admission to, or participation in, any educational programor activity (e.g., athletics, academics and housing) which itconducts or any employment policy or practice.

Background Check Statement

Offers of employment are contingent upon a satisfactory backgroundcheck.