Assistant Director, Athletic Marketing

EKU Careers; Richmond, Northern (KY, KY); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Eastern Kentucky University in Richmond, KY is seeking an Assistant Director of Athletics Marketing to develop and implement creative marketing strategies that elevate game day atmosphere, enhance fan experience, and strengthen community engagement.

You will collaborate across departments, oversee student interns, and drive attendance through integrated campaigns and partnerships with campus groups.

Qualifications

• Bachelor's degree in marketing or related field.
• At least 1 year of related experience in intercollegiate athletics.
• Experience creating and executing marketing/promotional plans.
• Experience supervising student interns.

Responsibilities

• Assist in creating and executing marketing plans for home events with focus on fan experience.
• Lead development of gameday scripts, promotions, and fan engagement initiatives.
• Collaborate with creative services, communications, ticketing, and events to deliver cohesive campaigns.
• Support sponsorship fulfillment by coordinating gameday activations and partner presentations.
• Provide oversight of student interns.
• Partner with campus groups to drive student attendance.

Skills

Marketing strategy

Event marketing

Team leadership

Community engagement

Education

Bachelor's Degree

Tools

Adobe Creative Suite

MS Office

Job description

Title: Assistant Director, Athletic Marketing

Position Type: Fulltime Staff

Search Type: External - minimum 7 days

Department: 90R000 - Intercollegiate Athletics

Division: 6R1000 - Intercollegiate Athletics

Position Location: Richmond Campus

Driver Classification: University Driver

FLSA: Exempt

Schedule Type: Full Time (37.5 hrs per week or more)

Posted Salary Grade: Exempt - G20

Retirement:KTRS

Contact Person: Dusty Ridner

Job Summary/Basic Functions

The Assistant Director of Athletics Marketing is, responsible for developing and implementing creative marketing and promotional strategies that elevate the game day atmosphere, enhance the fan experience, and strengthen student and community engagement. This role plays a key part in supporting the overall brand of EKU Athletics while fostering a culture of excitement, school spirit, and inclusivity across all athletic programs.

• Assist in the creation and execution of comprehensive marketing and promotional plans for home athletic events with a strong emphasis on enhancing the overall fan experience.
• Lead the development of gameday scripts, in-game promotions, and fan engagement initiatives for various athletic teams.
• Collaborate with creative services, communications, ticketing, and event operations to deliver cohesive and high-quality marketing campaigns.
• Support sponsorship fulfillment efforts by coordinating gameday activations and ensuring a high-quality presentation for partners.
• Provide oversight of student interns.
• Work closely with campus partners, student organizations, and residence life to create initiatives that drive student attendance.

Minimum Qualifications

Education: Bachelor's Degree.

Experience: One year of work related experience in intercollegiate athletics.

Job Duties

• 40% - Implement and Execute Marketing Plans. Follow and hit deadlines within current marketing plan to allow Athletics the best opportunity to succeed and increase attendance numbers significantly. - (Essential)
• 25% - Collaborate with creative services, communications, ticketing, and event operations to deliver cohesive and high-quality marketing campaigns. - (Essential)
• 20% - Community Relationships and Group Sales. Responsible for creating and maintaining relationships within the community and turning that into revenue generation through group sales, group experiences, or season tickets. - (Essential)
• 10% - Game Day Operations Support. Support marketing efforts during the game day experience for all home sports. - (Essential)
• 5% - Supports the office functions by completing all other duties assigned. - (Essential)

Sponsorship

This position is not eligible for visa sponsorship.

Funding Source

Institutional

Open Until Filled

Yes

EEO Statement

Eastern Kentucky University is an Equal Opportunity employer and educational institution and does not discriminate on the basis of age (40 and over), race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, ethnicity, disability, national origin, veteran status, or genetic information in the admission to, or participation in, any educational program or activity (e.g., athletics, academics and housing) which it conducts or any employment policy or practice.

Background Check Statement

Offers of employment are contingent upon a satisfactory background check.