Executive Director, Marketing Analytics & Data Strategy

Interpublic; New York (NY); Hybrid; USD 150,000 - 250,000; Full time

Job summary

OMD in New York seeks an Executive Director, Business Analytics to set vision and lead bleeding-edge marketing sciences for client portfolios. You will define data strategies, drive integration of 1st/2nd/3rd party data, and advise executives on opportunities and ROI.

You will mentor teams, shape audience solutions with cross-functional groups, and contribute POVs to grow DTA offerings while tracking industry trends and emerging ad tech.

Qualifications

• University degree and 13+ years in data and analytics within advertising/consulting.
• Knowledge of agency-side media planning and execution is desirable but not required.

Responsibilities

• Set the vision, strategy and roadmap to deliver advanced marketing sciences for a portfolio of clients.
• Define and execute the data strategy, leveraging 1st/2nd/3rd party data with integration and augmentation.
• Lead client relationships with strategic advisory on data analytics opportunities and ROI.
• Provide thought leadership on analytics, research, measurement, and ad-technology methods.
• Develop audience solutions with Planning and Investment teams and mentor direct reports.
• Help grow offerings by contributing POVs and sharing knowledge across teams.
• Stay ahead of industry trends and new data sources impacting marketing.

Skills

Marketing analytics knowledge

Integrated marketing experience

Audience-based marketing

Data-driven advertising

Leadership ability

Client relationship management

Communication skills

Training and coaching

Adaptable to ambiguity

Emerging ad tech interest

Education

University degree and 13+ years of data analytics experience

Job description

OMD in New York seeks an Executive Director, Business Analytics to set vision and lead bleeding-edge marketing sciences for client portfolios. You will define data strategies, drive integration of 1st/2nd/3rd party data, and advise executives on opportunities and ROI.

You will mentor teams, shape audience solutions with cross-functional groups, and contribute POVs to grow DTA offerings while tracking industry trends and emerging ad tech.