Executive Director, Lifecycle Marketing Transformation

Fairygodboss; Columbus (OH); On-site; USD 180,000 - 250,000; Full time

Benefits offered by this job

Base salary commensurate with role

Competitive total rewards package

Health care coverage

Retirement savings plan

Tuition reimbursement

Mental health support

Job summary

Chase is seeking an Executive Director of Lifecycle Marketing Enablement within the Engagement and Product team in the U.S. to shape strategy, governance, and transformation across Consumer Marketing.

You will oversee a portfolio covering customer experience innovation, servicing communications, digital ecosystem transformation, and marketing enablement initiatives. The role requires leading large teams, aligning stakeholders across Product, Data & Analytics, Technology, and Finance, and

Qualifications

• 10+ years of experience leading large-scale marketing, strategy, operations, transformation, product, or customer-experience teams.
• Experience building and developing high-performing leadership teams in complex, matrixed environments.
• Proven track record transforming organizations and modernizing capabilities.
• Ability to build and execute strategic roadmaps that drive measurable outcomes.
• Strong executive communication and presentation skills with senior stakeholders.

Responsibilities

• Define and execute the strategy and multi-year roadmap for Lifecycle Marketing Enablement.
• Establish governance and operating models to improve speed, quality, and scalability.
• Lead marketing modernization initiatives across audiences, channels, journeys, and content.
• Partner with senior leaders across Product, Technology, Data & Analytics to scale capabilities.
• Oversee strategic business operations including budgeting, governance, and investment prioritization.
• Oversee portfolio governance, KPI frameworks, and executive reporting for initiatives.
• Provide leadership for the organization's digital ecosystem strategy and tests.
• Drive creative effectiveness through agency partnerships and scalable standards.
• Collaborate with Brand, Creative, and Marketing to align cross-LOB efforts.
• Lead organizational transformation, process redesign, and adoption of new tools.

Skills

Executive leadership

Strategic roadmapping

Cross-functional collaboration

Change management

Executive communications

Education

Bachelor's degree in Marketing, Business, Communications, Technology or related disciplines

Job description

Chase is seeking an Executive Director of Lifecycle Marketing Enablement within the Engagement and Product team in the U.S. to shape strategy, governance, and transformation across Consumer Marketing.

You will oversee a portfolio covering customer experience innovation, servicing communications, digital ecosystem transformation, and marketing enablement initiatives. The role requires leading large teams, aligning stakeholders across Product, Data & Analytics, Technology, and Finance, and