Head of Lifecycle Marketing Enablement & Transformation

JPMorgan Chase & Co.; Kentucky; On-site; USD 260,000 - 420,000; Full time

Job summary

JPMorgan Chase & Co. is seeking an Executive Director to lead Lifecycle Marketing Enablement within Engagement and Product. You will shape strategy, operating models, and a transformation agenda supporting customer lifecycle marketing across Consumer Marketing.

You will oversee capabilities spanning experience innovation, governance, and digital ecosystem modernization. You will collaborate with senior leaders across product, data & analytics, technology, and finance to drive measurable business

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Technology or related disciplines.
• 10+ years of experience leading large-scale marketing, strategy, operations, transformation, product, or customer experience teams.
• Experience building leadership teams and managing talent strategy in matrixed environments.
• Track record of strategic roadmaps that deliver measurable business outcomes.
• Strong executive communication and ability to influence senior stakeholders.

Responsibilities

• Define and execute lifecycle marketing enablement strategy and multi-year roadmap.
• Establish priorities and operating models to improve speed, quality, transparency, and scale.
• Drive modernization of audiences, channels, journeys, and customer communications.
• Partner with senior leaders across product, technology, data analytics, and finance to pilot and scale capabilities.
• Lead business operations, budgeting, governance, and executive reporting.
• Oversee governance, performance reviews, and alignment of investments with priorities.
• Provide executive leadership for digital ecosystem strategy and content optimization.
• Oversee creative effectiveness and scalable playbooks for marketing outputs.
• Collaborate with Brand and Marketing leaders to scale best practices across communications.
• Lead organizational transformation and adoption of new tools and technologies.

Skills

Strategic leadership

Executive communication

Cross-functional collaboration

Change management

Roadmap development

Stakeholder alignment

Education

Bachelor's degree in Marketing, Business, Communications, or Technology

Job description

JPMorgan Chase & Co. is seeking an Executive Director to lead Lifecycle Marketing Enablement within Engagement and Product. You will shape strategy, operating models, and a transformation agenda supporting customer lifecycle marketing across Consumer Marketing.

You will oversee capabilities spanning experience innovation, governance, and digital ecosystem modernization. You will collaborate with senior leaders across product, data & analytics, technology, and finance to drive measurable business