Lifecycle Marketing Enablement Leader

JPMorganChase; Columbus (OH); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health care coverage

Retirement savings plan

Tuition reimbursement

Mental health support

Job summary

JPMorgan Chase seeks an Executive Director in Lifecycle Marketing Enablement to lead strategy, operating model, and transformation for customer lifecycle marketing within Consumer Marketing. You will oversee a portfolio including customer experience innovation, strategic operations, creative enablement, servicing communications, and digital ecosystem transformation.

You will partner across Marketing, Product, Data & Analytics, Technology, Finance, Compliance, and Risk to modernize capabilities

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Technology or related disciplines.
• 10+ years of experience leading large-scale marketing, strategy, operations, transformation, product, or customer experience organizations.
• Demonstrated experience leading multi-level organizations and talent strategy.

Responsibilities

• Define and execute the strategy and multi-year roadmap for Lifecycle Marketing Enablement.
• Establish organizational priorities, governance, and operating models across Consumer Marketing.
• Drive marketing modernization initiatives spanning audiences, channels, journeys, content, and customer communications.
• Partner with senior leaders across Product, Technology, Digital and Data & Analytics to scale new customer engagement capabilities.
• Lead the strategic business operations function including planning processes, governance, performance management, and budgeting.
• Oversee governance, reviews, KPI frameworks, and executive reporting to align investments with priorities.
• Provide leadership for the organization's digital ecosystem strategy including content modernization and test-and-learn programs.
• Oversee agency partnerships and scalable playbooks to improve quality and speed to market.
• Collaborate with Brand, Creative, and Marketing leaders to advance creative excellence.

Skills

Leadership

Strategy development

Cross-functional collaboration

Executive communication

Transformation programs

Education

Bachelor's degree in Marketing/Business/Communications/Technology

Job description

JPMorgan Chase seeks an Executive Director in Lifecycle Marketing Enablement to lead strategy, operating model, and transformation for customer lifecycle marketing within Consumer Marketing. You will oversee a portfolio including customer experience innovation, strategic operations, creative enablement, servicing communications, and digital ecosystem transformation.

You will partner across Marketing, Product, Data & Analytics, Technology, Finance, Compliance, and Risk to modernize capabilities