Executive Director, Card Lifecycle Loyalty

Next Frontier Capital; Wilmington (DE); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive total rewards

Health coverage

Retirement savings plan

Job summary

Chase is seeking an Executive Director for Customer Lifecycle Marketing to shape retention, product trade, and Ultimate Rewards across the credit card portfolio. You will lead a cross‑functional team, define multi‑quarter roadmaps, and drive data‑driven lifecycle programs to maximize loyalty and long‑term value.

You will partner with Product, Analytics, Digital, Finance, and Controls to deliver coherent customer experiences across channels and ensure rigorous governance and risk management.

Qualifications

• 10+ years in consumer marketing, lifecycle/CRM, credit card marketing, or related financial services marketing.
• Demonstrated people leadership experience (managers and/or multiple workstreams) in a matrixed environment.
• Strong strategic and analytical orientation with segmentation and performance measurement.
• Excellent executive communication and ability to influence senior stakeholders.
• Proven ability to prioritize and manage multiple complex initiatives in a fast-paced setting.
• Commitment to risk and controls and operating discipline.

Responsibilities

• Own lifecycle strategy across retention, product trade, and Ultimate Rewards, defining target outcomes and multi-quarter roadmaps.
• Lead retention and spend engagement strategies across products and channels.
• Oversee product trade marketing (upgrade/downgrade paths, offers, messaging, servicing journeys).
• Lead Ultimate Rewards marketing strategy to deepen program value perception and drive rewards-related behaviors.
• Set segmentation and personalization strategy at scale with test-and-learn approaches.
• Own executive-level reporting of campaign results and portfolio engagement metrics.
• Drive cross-functional leadership and resolve trade-offs across teams and priorities.
• Develop and mentor leaders, building a high-performing team and strengthening end-to-end marketing rigor.
• Promote a strong control environment, adhering to risk procedures while maintaining customer-first mindset.

Skills

Leadership experience

Strategic thinking

Executive communication

Multitasking / prioritization

Analytical skills

Risk & controls mindset

Education

Bachelor’s degree

MBA (preferred)

Job description

Chase is seeking an Executive Director for Customer Lifecycle Marketing to shape retention, product trade, and Ultimate Rewards across the credit card portfolio. You will lead a cross‑functional team, define multi‑quarter roadmaps, and drive data‑driven lifecycle programs to maximize loyalty and long‑term value.

You will partner with Product, Analytics, Digital, Finance, and Controls to deliver coherent customer experiences across channels and ensure rigorous governance and risk management.