Digital Marketing Manager

Naveris, Inc.; Waltham (MA); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Competitive compensation

Work/life balance

Remote work opportunities

Job summary

A cutting-edge diagnostics company is seeking a Digital Marketing Manager to lead the development and execution of digital strategies. This role involves managing campaigns targeting both clinicians and patients, with particular emphasis on analytics and optimization. The ideal candidate will have 5–8 years of relevant experience, expertise in marketing automation, and a proven track record in the healthcare sector. This position offers full-time opportunities and a chance to work in a dynamic and innovative environment.

Qualifications

• 5–8+ years of digital marketing experience in diagnostics or healthcare.
• Proven experience in managing omnichannel campaigns targeting healthcare providers and patients.
• Strong analytical skills with experience in reporting tools.

Responsibilities

• Develop and manage omnichannel digital strategies targeting physicians and patients.
• Plan and optimize campaigns across various digital channels.
• Ensure consistent brand messaging across all digital touchpoints.

Skills

Digital marketing

Data-driven decision making

Campaign management

SEO/SEM

Analytics tools

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Communications or related field

Tools

Salesforce Marketing Cloud

Google Analytics

HubSpot

Marketo

Job description

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About Us

Would you like to be part of a fast-growing team that believes no one should have to succumb to viral‑mediated cancers? Naveris, a commercial stage, precision oncology diagnostics company with facilities in Boston, MA and Durham, NC, is looking for a Digital Marketing Manager team member to help us advance our mission of developing and delivering novel diagnostics that transform cancer detection and improve patient outcomes. Our flagship test, NavDx, is a breakthrough blood‑based DNA test for HPV cancers, clinically proven and already trusted by thousands of physicians and institutions across the U.S.

Opportunity

Naveris is seeking a Digital Marketing Manager to assist in the development and execution of omnichannel digital strategies targeting both physicians and patients. This role is responsible for managing and optimizing all digital marketing programs—including website, paid media, email automation, SEO/SEM, and analytics—to drive awareness, engagement, and utilization of NavDx ® testing.

The ideal candidate is a hands‑on, data‑driven marketer with experience in healthcare or diagnostics and a deep understanding of digital channels that reach clinicians and patients effectively. You will collaborate cross‑functionally with Marketing, Sales, Clinical, and Medical Education to ensure that all digital touchpoints deliver consistent brand messaging and measurable business outcomes.

Job Responsibilities

• Develop and own the digital marketing roadmap for both direct‑to‑physician and direct‑to‑patient initiatives, aligning with brand, content and commercial priorities
• Plan, launch, and optimize integrated digital campaigns across email, web, paid media, social, and search to drive engagement and conversion
• Ensure cohesive messaging and targeting across channels, leveraging data to personalize and automate outreach where possible
• Measure campaign performance and ROI, using insights to refine strategy

Marketing Automation & CRM

• Lead campaign development, build‑outs, execution, and reporting within Salesforce Marketing Cloud Engage (preferred)
• If not Salesforce Marketing Cloud, demonstrate equivalent expertise in HubSpot, Marketo, or a comparable marketing automation platform
• Design and execute automated journeys and segmented campaigns for both clinician and patient audiences
• Manage email compliance (CAN‑SPAM, GDPR) and ensure CRM data hygiene in partnership with Sales Operations

Website Development & Management

• Oversee the Naveris.com website, including strategy, UX optimization, and vendor management
• Partner with IT, Content, and Designers to enhance site design, SEO, and performance metrics
• Track and report on website engagement, lead flow, and conversion metrics using analytics tools such as Google Analytics, Tag Manager, and Search Console

Content & Creative Collaboration

• Work closely with internal team and agencies in the creation of creative assets (emails, landing pages, ads, infographics, videos) that support campaign objectives
• Work closely with members of the marketing team to align content strategy into clear, compelling digital narratives appropriate for physician and patient audiences

Analytics, Reporting & Optimization

• Define KPIs for digital performance across paid, owned, and earned channels
• Build dashboards to track campaign engagement, conversion, and pipeline contribution
• Continuously test, learn, and optimize creative, targeting, and channel mix to improve efficiency and impact

Requirements

• Bachelor’s degree in Marketing, Communications, Life Science or related field; advanced degree a plus
• 5–8+ years of digital marketing experience in diagnostics, life sciences, healthcare, or biotechnology. Direct experience in precision oncology diagnostics preferred
• Proven experience designing and executing omnichannel campaigns targeting both healthcare providers and patients
• Hands‑on experience managing and optimizing websites, SEO, and digital advertising campaigns (Google Ads, LinkedIn, programmatic)
• Proficiency in Salesforce Marketing Cloud strongly preferred; experience with HubSpot, Marketo, or Pardot accepted
• Strong analytical and reporting skills, with experience using Google Analytics, Tableau, Salesforce or equivalent tools
• Demonstrated ability to manage external agencies, creative vendors, and web developers
• Excellent communication skills and cross‑functional collaboration experience
• Comfortable operating in a fast‑paced, high‑growth commercial diagnostics environment

Compliance Responsibilities

Health Insurance Portability and Accountability Act (HIPAA) is a federal law that describes the national standards to protect sensitive patient health information from being disclosed without the patient’s consent or knowledge. All roles at Naveris require compliance with legal and regulatory requirements of HIPAA and acceptance and adherence to all policies and standards at Naveris. Personnel acknowledges they are personally responsible for reporting any suspected violations or abuse and are required to complete HIPAA training when joining the company.

Why Naveris?

In addition to our great team and advanced medical technology, we offer our employees competitive compensation, work/life balance, remote work opportunities, and more!

Equal Opportunity Employer

Naveris is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We don’t just accept differences - we celebrate and support them. We do not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service or other non‑merit factor.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Sales, General Business, and Education

Industries

Wireless Services, Telecommunications, and Communications Equipment Manufacturing