Executive Director, Data-Driven Enrollment Marketing

Oakland University; City of Rochester (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

Oakland University invites applications for an Executive Director, Enrollment Marketing, a senior leader responsible for driving enrollment outcomes through integrated, data-driven marketing strategy. Reporting to the CMCO and collaborating with the VP Enrollment Management, this role owns the university’s enrollment marketing performance—shaping inquiry, application, yield, and matriculation.

The Executive Director will oversee agency performance, align marketing and enrollment priorities, and

Qualifications

• 7+ years in performance or enrollment marketing with scale outcomes.
• Experience managing external ad/marketing agencies, including contracts.
• Fluency in paid media (Google Ads, Meta) and analytics.
• H4ands-on CRM/marketing automation experience; Slate preferred.
• Ability to translate data into strategic, executive-ready insights.
• Strong stakeholder management across enrollment, academic and advancement.

Responsibilities

• Drive enrollment outcomes via integrated, data-driven marketing strategies.
• Oversee agency performance and align marketing with enrollment priorities.
• Partner with CMCO and VP Enrollment Management to convert goals into campaigns.
• Lead CRM, analytics and attribution across campaigns.

Skills

Enrollment marketing

Performance marketing

Data-driven marketing

Marketing analytics

CRM systems

Agency management

Paid media

Stakeholder management

Executive presentation skills

Education

Bachelor’s degree in Marketing or related field

Master’s degree preferred

Tools

Slate CRM

Emma email platform

Job description

Oakland University invites applications for an Executive Director, Enrollment Marketing, a senior leader responsible for driving enrollment outcomes through integrated, data-driven marketing strategy. Reporting to the CMCO and collaborating with the VP Enrollment Management, this role owns the university’s enrollment marketing performance—shaping inquiry, application, yield, and matriculation.

The Executive Director will oversee agency performance, align marketing and enrollment priorities, and