Dean of Enrollment & Marketing Strategy

Goldey Beacom College Inc; Arundel (DE); On-site; USD 135,000 - 155,000; Full time

Benefits offered by this job

Medical, Dental, & Vision

Retirement Plan (403b)

Life & Disability Insurance

Education benefits for employees

Generous PTO

Paid Holidays

Dining hall meals

Job summary

Goldey-Beacom College invites applications for the position of Dean of Enrollment and Marketing, a senior administrative role that serves as the College’s chief strategist for recruitment, student financial aid, and marketing. The Dean will lead enrollment growth, optimize net tuition revenue, and shape market positioning in alignment with the College's strategic plan.

The role supervises Admissions, Marketing and Financial Aid, partners with the President and Executive Leadership Team, and

Qualifications

• Master’s degree with at least eight years of experience in a related field.
• Five years of progressively responsible experience in admissions, enrollment management, student financial services or a related field in higher education.
• Supervisory experience overseeing multiple staff and departments.
• Knowledge of regulations supporting a comprehensive recruitment, admissions and financial aid program.

Responsibilities

• Serve as the College's senior enrollment officer and principal advisor to the President regarding enrollment strategy, market position, prospective student demand, pricing strategy, and demographic trends.
• Develop and recommend recruitment and revenue objectives that support the College's strategic plan and financial sustainability.
• Lead the integration of admissions, financial aid, and marketing into a unified strategic framework that meets annual recruitment and net revenue goals.
• Identify emerging risks and opportunities affecting enrollment and recommend strategic responses.
• Lead transformational initiatives designed to enhance recruitment effectiveness and market competitiveness.
• Provide strategic leadership toward measurable outcomes for Admissions, Marketing and Student Financial Aid.
• Serve as a member of the Executive Leadership Team and assist the President in strategic planning, decision making, crisis management, and communication.

Skills

Enrollment management

Strategic planning

Leadership

Analytics

Budgeting

Education

Master’s degree in a related field

Job description

Goldey-Beacom College invites applications for the position of Dean of Enrollment and Marketing, a senior administrative role that serves as the College’s chief strategist for recruitment, student financial aid, and marketing. The Dean will lead enrollment growth, optimize net tuition revenue, and shape market positioning in alignment with the College's strategic plan.

The role supervises Admissions, Marketing and Financial Aid, partners with the President and Executive Leadership Team, and