Enrollment Strategy & Operations Director

University of Rochester; United States; On-site; USD 87,000 - 130,000; Full time

Job summary

University of Rochester seeks a strategic leader to oversee undergraduate admissions analytics, reporting, technology, data governance, and communications operations. The Director of Enrollment Operations and Strategy translates enrollment data into actionable insights and guides systems that support recruitment and enrollment goals, leading an Enrollment Data and Operations team across the university.

The role drives data-informed decision making, partners with campus stakeholders, and advances

Responsibilities

• Overse the configuration, optimization, testing, and continuous improvement of Slate forms, workflows, queries, rules, portals, and operational processes.
• Serves as the primary liaison to the central Slate support team and as functional administrator/superuser for Slate within Undergraduate Admissions.
• Partners with admissions leadership and stakeholders to assess operational needs, translate business requirements into technology solutions, and recommend process improvements that enhance efficiency, service, and the user experience.
• Establishes and maintains high standards for data integrity, governance, and compliance across admissions systems.
• Establishes metrics to evaluate the effectiveness, efficiency, and quality of admissions systems and operational processes, using data to inform continuous improvement.
• Creates and maintains comprehensive documentation for business processes, workflows, reporting procedures, and system functionality.
• Partners with technology staff and external vendors to implement enhancements and ensure reliable system performance.
• Supports financial aid and enrollment technology integrations as appropriate.
• Serves as primary liaison from ESO to Office of Data Insights and Research.
• Leads the development and maintenance of admissions dashboards, reports, and data visualizations that support strategic enrollment decision-making.
• Analyzes application, admission, enrollment, demographic, and territory performance data to identify trends and provide recommendations that strengthen recruitment outcomes.
• Collaborates with Enrollment leaders to develop enrollment forecasts, predictive models, funnel analyses, and census reporting.
• Produces comprehensive annual analyses of the incoming class profile to inform future recruitment and enrollment strategies.
• Conducts research on enrollment management topics and prepares executive-level analyses supporting strategic initiatives.
• Develops standard reporting protocols while responding to ad hoc requests from university leadership.
• Provides leadership and supervision to a team of three or more fulltime Enrollment Data and Operations professionals, establishing priorities and ensuring alignment with divisional and institutional enrollment objectives.
• Develops operational goals and performance expectations, monitors progress, evaluates outcomes, and provides coaching that supports employee development and operational excellence to drive continuous improvement.
• Fosters a high-performing, collaborative, service-oriented culture focused on innovation and operational excellence in support of institutional enrollment goals.
• Conducts performance evaluations and provides regular feedback, mentoring, and professional development opportunities.
• Serves as primary liaison to University Marketing and Communications to optimize Slate-based communications throughout the recruitment cycle.
• Ensures that communications leverage accurate data segmentation and personalization strategies.
• Coordinates communication workflows, testing, and compliance with applicable regulations and industry

Job description

University of Rochester seeks a strategic leader to oversee undergraduate admissions analytics, reporting, technology, data governance, and communications operations. The Director of Enrollment Operations and Strategy translates enrollment data into actionable insights and guides systems that support recruitment and enrollment goals, leading an Enrollment Data and Operations team across the university.

The role drives data-informed decision making, partners with campus stakeholders, and advances