Director of Enrollment Marketing & Analytics

Arcadia University; Glenside (PA); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive benefits package

Employee tuition benefits and family

Retirement benefits

Job summary

Arcadia University seeks a Director for Enrollment Marketing and Analytics to lead strategic and tactical marketing efforts, translate vision into operational plans, and align branding with enrollment goals. You will oversee multi-channel campaigns, web optimization, and analytics, collaborating with MarCom and external partners to drive enrollment outcomes.

You will manage content, optimize the web experience, and produce data-driven recommendations while ensuring ADA-compliant, SEO-friendly

Qualifications

• Bachelor's degree required.
• Minimum seven years of professional experience in marketing or analytics.
• Direct experience working with admissions/enrollment management marketing is preferred.
• Google Analytics 4 certification.
• Experience working with WordPress and other marketing tools (ex, Crazy Egg, Pardot, Hootsuite, etc.).
• Experience working with Meta, TikTok and Google Ads.
• Successful completion of a background check.
• Available for regular evening and weekend programs and activities.

Responsibilities

• Provide leadership regarding all marketing activities, including branding, social media, digital communications, and advertising.
• Collaborate with Enrollment Management and MarCom colleagues to create and execute an engaging marketing strategy.
• Work with outside vendors to ensure marketing efforts support the enrollment marketing strategy.
• Develop and manage digital engagement strategies with MarCom and vendors.
• Create multi-channel content to support the student and family experience during the college search.
• Write copy and generate campaign ideas for annual drip campaigns for recruitment.
• Maintain a multi-channel content calendar.
• Report marketing KPIs and ROI, and monitor campaign performance for leadership.

Skills

Marketing leadership

Data analytics

Strategic planning

Communication

Time management

Collaboration

Education

Bachelor's degree

Tools

WordPress

Crazy Egg

Pardot

Hootsuite

Google Ads

Google Analytics 4

Meta ads

TikTok ads

Job description

Arcadia University seeks a Director for Enrollment Marketing and Analytics to lead strategic and tactical marketing efforts, translate vision into operational plans, and align branding with enrollment goals. You will oversee multi-channel campaigns, web optimization, and analytics, collaborating with MarCom and external partners to drive enrollment outcomes.

You will manage content, optimize the web experience, and produce data-driven recommendations while ensuring ADA-compliant, SEO-friendly