Executive Director, AI-Enabled Marketing Operations

Aumni; Wilmington (DE); On-site; USD 150,000 - 230,000; Full time

Job summary

Chase is seeking an Executive Director to drive Channel Execution Transformation and Martech Operations, aligning marketing capabilities with AI-enabled workflows. The role emphasizes operational discipline, change management, and practical AI adoption to improve efficiency and service delivery across marketing programs.

The candidate will translate business needs into technical requirements, manage adoption across teams, and lead testing, rollout, and stabilization of Martech and AI

Qualifications

• Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, or related field.
• Experience in marketing operations, Martech operations, campaign execution, process transformation, project management, technology adoption, AI enablement, or organization change.
• Working knowledge of Martech tools and platforms, including workflow, campaign management, CRM, marketing automation, data activation, digital execution tools, Adobe, Segment, Tableau, Excel, SQL, or Python.
• Proven experience in data analytics, customer segmentation, audience strategy, measurement, or data-driven marketing execution.
• Working knowledge of AI concepts, agentic AI, automation, decision support, responsible AI, and how AI can impact marketing execution and operations.

Responsibilities

• Support transformation initiatives while staying closely connected to day-to-day Channel Execution and Operations, including execution quality, controls, service delivery, and operating routines.
• Help define the transition from current-state marketing operations to AI-enabled and agentic marketing workflows, including use cases, process impacts, controls, adoption needs, and operating routines.
• Bring working knowledge of AI concepts, automation, AI agents, decision support, human-in-the-loop controls, and responsible AI practices to improve marketing and operations outcomes.
• Document current-state processes, operational pain points, controls, data handoffs, capacity impacts, technology gaps, and opportunities to improve efficiency.
• Translate business and execution needs into requirements, user stories, process changes, readiness plans, and adoption materials.
• Coordinate testing, validation, defect tracking, launch readiness, training, and post-launch stabilization for new Martech and AI-enabled capabilities.
• Partner with Product and Technology teams to clarify platform needs, confirm release impacts, and support adoption across execution teams.
• Engage Data, Controls, Risk, Legal, Compliance, business, and operations partners to ensure process changes are practical, controlled, and scalable.
• Lead organization change activities by creating playbooks, process maps, job aids, change communications, FAQs, and operating routines that support consistent adoption.
• Analyze team feedback and operational metrics to identify opportunities for simplification, automation, AI enablement, and continuous improvement.
• Prepare leadership updates that summarize progress, impact, risks, adoption themes, organizational change needs, and recommended next steps.

Skills

AI concepts

Marketing operations

Channel execution

Automation

Decision support

Change management

Cross-functional collaboration

Communication

Education

Bachelor’s degree

Tools

Salesforce Marketing Cloud

CRM

Marketing automation

Adobe

Segment

Tableau

Excel

SQL

Python

Job description

Chase is seeking an Executive Director to drive Channel Execution Transformation and Martech Operations, aligning marketing capabilities with AI-enabled workflows. The role emphasizes operational discipline, change management, and practical AI adoption to improve efficiency and service delivery across marketing programs.

The candidate will translate business needs into technical requirements, manage adoption across teams, and lead testing, rollout, and stabilization of Martech and AI