Events Marketing Consultant II

First-Horizon-Bank; Memphis (TN); On-site; USD 70,000 - 110,000; Full time

Job summary

First Horizon Bank in Memphis is seeking an experienced Event Marketing professional to oversee the bank’s event strategy and manage day-to-day execution of in-person events in alignment with our broader marketing goals.

You will collaborate with Integrated Marketing Managers and the Brand & Shared Services Manager to forecast needs, manage budgets, select venues, coordinate AV, and test event formats. This role requires up to 30% travel.

Qualifications

• Experience in event management, preferably in corporate or financial services.
• Bachelor’s degree and CMP certification preferred.
• Excellent organizational and time-management skills required.
• Ability to multitask and manage multiple events simultaneously.

Responsibilities

• Oversee strategic review and components of in-person events.
• Manage site research, venue recommendations, contract processing with Procurement, and AV needs.
• Coordinate with Procurement and third-party site selection companies on research and approvals.
• Collaborate with local teams to complete delegated tasks and on-site support.
• Create and manage all event components in Stova (meeting management system).
• Work with Creative, CRM and Analytics on event branding, campaigns, and ROI.
• Develop and refine event messaging, promotion, and marketing channels.
• Ensure events are completed on time and within budget.
• Stay current on event trends and make recommendations as appropriate.

Skills

Event management

Budgeting

Vendor coordination

On-site operations

Project management

Education

Bachelor's degree

CMP Certification

Tools

Stova

Job description

*Please note this position requires up to 30% travel.

Position Overview:

Responsible for overseeing and implementing the bank’s event marketing strategy in collaboration with the Events Marketing Manager. This role involves providing guidance and making decisions alongside Integrated Marketing Managers, as well as the Brand & Shared Services Manager, to forecast event needs and ensure all event activities align with strategic priorities. Manage the day-to-day execution of in-person events outlined as part of the overall marketing strategy and continuously test and optimize event formats and processes, and ensure all events are delivered on schedule and within budget.

Essential Duties and Responsibilities:

• Manages strategic review and components of in-person events.
• Manages logistical aspects of in-person events to include conducting site research and venue recommendations, contract processing with Procurement, managing all event assets, coordinating event layout, F&B selection, and A/V needs.
• Works in conjunction with Procurement and 3rd party site selection companies on site research, contract review and approval.
• Works with local teams to effectively complete delegated tasks and on-site support.
• Creates and manages all event components needed in Stova (meeting management system).
• Works with Creative, CRM and Analytics on event branding design, campaign management, and ROI.
• Develops and refines event messaging, promotion, and marketing channels.
• Ensures events are completed on time and on budget.
• Stays current on event trends and make recommendations as appropriate.

Education and/or Work Experience Requirements:

• Previous Event Management experience required.
• Bachelor’s Degree and/or CMP Certification (preferred).
• Excellent organization and time management skills required.
• Accuracy and attention to detail in addition to basic problem-solving skills required.
• Ability to multitask.

Physical Requirements:

• Ability to manage on-site event management including attendee registration coordination and pre/post event set-up and tear down.
• Ability to coordinate the transfer of goods needed for in-person events.
• Ability to travel for off-site events when needed.
• Ability to work nights and weekends as needed for event coordination and hosting.