Events Marketing Consultant II

First Horizon Bank; Memphis (TN); On-site; USD 65,000 - 95,000; Full time

Job summary

First Horizon Bank in Memphis seeks an experienced Event Marketing professional to oversee the bank’s event marketing initiatives. This role partners with Integrated Marketing Managers and leadership to forecast event needs, plan budgets, and align events with strategic priorities.

You will manage day-to-day execution of in-person events, optimize formats, and ensure timely delivery within budget. Expect up to 30% travel and close collaboration with cross-functional teams.

Qualifications

• Requires prior event management experience.
• Bachelor’s Degree and/or CMP Certification preferred.
• Strong organization and time management skills required.
• High attention to detail and problem-solving abilities.
• Ability to multitask across multiple events and tasks.

Responsibilities

• Oversee in-person events and ensure alignment with strategy.
• Coordinate site research, venue selection, contracts, and AV needs.
• Collaborate with Procurement and third-party site selectors.
• Provide on-site support and manage event logistics.
• Create and manage event components in Stova.
• Coordinate with Creative, CRM and Analytics on branding and ROI.
• Develop event messaging, promotion, and channels.
• Ensure events are delivered on time and within budget.
• Stay current on event trends and make recommendations.

Skills

Event Management

Budgeting

Vendor Coordination

Cross-functional Collaboration

Time Management

Attention to Detail

Education

Bachelor’s Degree

CMP Certification

Tools

Stova

Job description

Job Description

Please note this position requires up to 30% travel.

Position Overview

Responsible for overseeing and implementing the bank’s event marketing strategy in collaboration with the Events Marketing Manager. This role involves providing guidance and making decisions alongside Integrated Marketing Managers, as well as the Brand & Shared Services Manager, to forecast event needs and ensure all event activities align with strategic priorities. Manage the day-to-day execution of in-person events outlined as part of the overall marketing strategy and continuously test and optimize event formats and processes, and ensure all events are delivered on schedule and within budget.

Essential Duties And Responsibilities

• Manages strategic review and components of in-person events.
• Manages logistical aspects of in-person events to include conducting site research and venue recommendations, contract processing with Procurement, managing all event assets, coordinating event layout, F&B selection, and A/V needs.
• Works in conjunction with Procurement and 3 rd party site selection companies on site research, contract review and approval.
• Works with local teams to effectively complete delegated tasks and on-site support.
• Creates and manages all event components needed in Stova (meeting management system).
• Works with Creative, CRM and Analytics on event branding design, campaign management, and ROI.
• Develops and refines event messaging, promotion, and marketing channels.
• Ensures events are completed on time and on budget.
• Stays current on event trends and make recommendations as appropriate.

Education And/or Work Experience Requirements

• Previous Event Management experience required.
• Bachelor’s Degree and/or CMP Certification (preferred).
• Excellent organization and time management skills required.
• Accuracy and attention to detail in addition to basic problem-solving skills required.
• Ability to multitask.

Physical Requirements

• Ability to manage on-site event management including attendee registration coordination and pre/post event set-up and tear down.
• Ability to coordinate the transfer of goods needed for in-person events.
• Ability to travel for off-site events when needed.
• Ability to work nights and weekends as needed for event coordination and hosting.