Field Marketing Lead: Events, Pipeline & ROI

Otava, LLC.; Denver (CO); On-site; USD 95,000 - 115,000; Full time

Benefits offered by this job

Competitive base salary

Annual bonus

401(k) match

Health insurance

Generous PTO

Job summary

Otava, LLC. seeks a strategic Field Marketing Manager to own the event calendar and field marketing strategy.

You will decide where Otava shows up and ensure each lead is tracked from capture through funnel to closed-won revenue, collaborating with Sales, BDRs, Channel, and Demand Generation. You will plan and execute trade shows, conferences, executive dinners, roundtables, and customer/partner events, while managing budgets, vendors, and assets.

Qualifications

• 4–6 years of B2B field or event marketing experience.
• Proven experience owning an event calendar and strategy with ROI.
• Experience building lead tracking and attribution for events to pipeline.
• Experience partnering with sales, BDR, and channel teams, including on partner events.

Responsibilities

• Own OTAVA’s annual event calendar and field marketing strategy and regional programs.
• Plan and execute trade shows, conferences, executive dinners, roundtables, and customer/partner events.
• Ensure event lead process rigor from capture to attribution and revenue impact.
• Build dashboards and post-event reporting on attendance, meetings, leads, and ROI.
• Leverage AI tools to accelerate planning, campaigns, and reporting.

Skills

HubSpot

Event marketing

B2B marketing

Budget management

Project management

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Jira

Confluence

Monday.com

Asana

WordPress

Microsoft 365

Job description

Otava, LLC. seeks a strategic Field Marketing Manager to own the event calendar and field marketing strategy.

You will decide where Otava shows up and ensure each lead is tracked from capture through funnel to closed-won revenue, collaborating with Sales, BDRs, Channel, and Demand Generation. You will plan and execute trade shows, conferences, executive dinners, roundtables, and customer/partner events, while managing budgets, vendors, and assets.