Events / Customer Experience Specialist

ABB Inc.; Charlotte (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

ABB Inc. is a forward-looking company seeking an Events Planning professional to drive NASCAR partnership initiatives and electrification programs. You will coordinate national sales engagement, plan VIP weekends, and ensure brand consistency across ABB activations.

You will collaborate across business lines, prepare post-event reports, manage budgets, and coordinate with marketing, sales, and local teams to maximize customer engagement at events nationwide.

Qualifications

• Experience coordinating large-scale marketing and event programs.
• Ability to manage multiple events and timelines.
• Strong communication with sales and marketing teams.

Responsibilities

• Support national sales teams with NASCAR event engagement.
• Coordinate cross-functional activities and event logistics.
• Plan and execute VIP NASCAR race weekends and hospitality events.
• Provide post-event reporting and budgeting support.
• Ensure brand consistency across ABB NASCAR activations.

Skills

Customer engagement

Cross-functional collaboration

Event planning

CRM updates

Budget management

Tools

CRM software

Job description

At ABB, we help industries run leaner and cleaner-and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Sales Manager

Drives and implements marketing activities for NASCAR in line with the agreed strategy. Conducts market analyses using available marketing tools for existing and potential products, systems, and/or service. Creates end-user acceptance and specification offerings tailored to NASCAR. Ensures a high level of customer satisfaction and continuously monitors performance.

Key Responsibilities

Electrification & NASCAR Business Development Support

• Support national sales teams with customer engagement initiatives related to NASCAR events and other corporate events
• Help coordinate cross-functional activities utilizing NASCAR assets
• Coordinate customer events, meetings, and communications, including working with the local sales teams to increase awareness and attendance at the events in their areas.
• Assist with CRM updates and post-event reporting.
• Coordinate with the marketing teams to ensure brand/messaging coordination
• Represent ABB at key NASCAR non-race events and meetings throughout the country.
• Assist with reporting, budgeting, cost control, and procurement requests.
• Maintain inventories of promotional materials, event assets, and working with ABB Global branding team for all merchandise.

NASCAR Partnership Support

• Serve as the Events / Customer Experience specialist for the NASCAR team, including attending all calls and events (via phone or in person) with NASCAR that are related to events
• Serves as the primary point of contact for both our employees and customers at the events.
• Lead the planning and execution strategy of three (3) VIP NASCAR race weekends, customer hospitality events, and executive experiences.
• Lead the planning and execution of smaller NASCAR events across the schedule
• Lead the planning and logistics strategy of eight (8) NASCAR Fuel for Hospitality race weekends.
• Provide a monthly planner for the sales teams that identifies the upcoming NASCAR activities.
• Assist with event activation planning alongside internal ABB Stakeholders
• Support branding initiatives including signage, displays, promotional materials, apparel, and customer engagement assets. Ensure consistency with ABB brand standards throughout NASCAR activations.

Event Planning & Operations

• Coordinates across business lines to the events maintain their budget requirements
• Assist in planning customer events utilizing the NASCAR Partnership assets
• Develop project planners with timelines and track deliverables across multiple initiatives.
• Provide a post-race report to the NASCAR team after each of the three (3) activations that include areas of improvement, lessons learned, and general summary.
• Ensure that each customer attending a VIP weekend is contacted verbally to review the
• Coordinate and run the mandatory on-site meeting for employees during the three (3) activations
• If ABB decides to have a theme for the customer events (data center, contractors, etc.), work with the teams to coordinate customers, on-site presentation during the event, etc.

Cross-Functional Collaboration

• Coordinate planning activities across multiple ABB Business Lines and Segment Leaders to maximize customer engagement opportunities.
• Provides appropriate marketing information to support long - to mid-term decision making on sales and marketing strategy.
• Support internal communication between business units involved in automotive and motorsports initiatives.
• Drives sales efficiency to ensure that every salesperson possesses appropriate knowledge for the events, including product, technical and events aspects.