NASCAR Events & Customer Experience Lead

ABB Inc.; Charlotte (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

ABB Inc. is a forward-looking company seeking an Events Planning professional to drive NASCAR partnership initiatives and electrification programs. You will coordinate national sales engagement, plan VIP weekends, and ensure brand consistency across ABB activations.

You will collaborate across business lines, prepare post-event reports, manage budgets, and coordinate with marketing, sales, and local teams to maximize customer engagement at events nationwide.

Qualifications

• Experience coordinating large-scale marketing and event programs.
• Ability to manage multiple events and timelines.
• Strong communication with sales and marketing teams.

Responsibilities

• Support national sales teams with NASCAR event engagement.
• Coordinate cross-functional activities and event logistics.
• Plan and execute VIP NASCAR race weekends and hospitality events.
• Provide post-event reporting and budgeting support.
• Ensure brand consistency across ABB NASCAR activations.

Skills

Customer engagement

Cross-functional collaboration

Event planning

CRM updates

Budget management

Tools

CRM software

Job description

ABB Inc. is a forward-looking company seeking an Events Planning professional to drive NASCAR partnership initiatives and electrification programs. You will coordinate national sales engagement, plan VIP weekends, and ensure brand consistency across ABB activations.

You will collaborate across business lines, prepare post-event reports, manage budgets, and coordinate with marketing, sales, and local teams to maximize customer engagement at events nationwide.