Event Marketing Lead: Own the Roadmap & Impact

Energy Innovation Corp; Concord (CA); On-site; USD 133,000 - 198,000; Full time

Job summary

Retail Innovation Inc in Concord, CA is seeking an Event Marketing Manager to own the go-to-market roadmap and drive growth through targeted campaigns. You will influence cross-functional projects and mentor teammates while maintaining a strong brand voice across all channels.

The role emphasizes pipeline-driven results, collaboration with leadership, and the ability to craft compelling copy for ads, emails, and web pages.

Qualifications

• Proven Google Tag Manager results.
• Ability to own a roadmap and track performance.
• Experience in a fast-paced sales/marketing environment.

Responsibilities

• Keep a finger on competitor pricing across CA.
• Track pipeline performance and report weekly to leadership.
• Mentor junior reps on outreach cadence and objections.
• Negotiate renewals before marketing contracts lapse.
• Maintain brand voice in every call and caption.
• Draft cold-outreach copy and ad/email/web content.

Skills

Google Tag Manager

Tools

Salesforce Marketing Cloud

Job description

Retail Innovation Inc in Concord, CA is seeking an Event Marketing Manager to own the go-to-market roadmap and drive growth through targeted campaigns. You will influence cross-functional projects and mentor teammates while maintaining a strong brand voice across all channels.

The role emphasizes pipeline-driven results, collaboration with leadership, and the ability to craft compelling copy for ads, emails, and web pages.