ERP Demand Gen Marketing Manager: Multi-Channel Campaigns

Tyler Technologies; Plano (TX); On-site; USD 84,000 - 136,000; Full time

Job summary

Tyler Technologies Marketing Manager, Demand Generation, leads the strategy, planning, and execution of ERP marketing programs that create awareness and drive new business across the ERP & Civic Division. The role develops multi-channel campaigns to move prospects through the buying journey and partners with Product Marketing, Sales, Business Development, Corporate Marketing, and Marketing Shared Services to deliver coordinated go-to-market programs.

Location includes Plano, TX; travel 0-5%.

Qualifications

• 5-8 years of B2B or B2G demand generation, integrated marketing, campaign management, or account-based marketing experience.
• Experience marketing enterprise software, SaaS, or technology solutions preferred.
• Experience developing integrated, multi-channel demand generation campaigns.
• Experience with CRM, marketing automation, and analytics platforms (Dynamics, Marketo, Treasure Data preferred).
• Strong campaign planning, project management, and analytical skills.
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders without direct authority.
• Experience managing or mentoring marketing professionals preferred.
• Bachelor's degree in Marketing, Business, Communications, or related field preferred.

Responsibilities

• Develop annual demand generation strategies that support new logo acquisition, market awareness, qualified lead generation, and pipeline creation across Tyler's Enterprise ERP portfolio.
• Develop and execute integrated marketing campaigns across digital, email, content, events, webinars, paid media, and other channels to engage target buyers throughout the buying journey.
• Partner with Product Marketing, Sales, Business Development, Events, and Digital Marketing to align campaign priorities, messaging, audience targeting, and go-to-market strategies.
• Collaborate with product experts, sales teams, and subject matter experts to gather insights and develop accurate, relevant marketing content.
• Develop marketing programs that increase awareness of Tyler's ERP solutions, differentiate Tyler in the marketplace, and support sales engagement with priority accounts.
• Coordinate campaign execution with shared marketing functions, including Content, Creative, Digital Marketing, Marketing Operations, and Events.
• Monitor campaign performance, analyze marketing and engagement metrics, and recommend optimizations to improve marketing effectiveness and business outcomes.
• Oversee marketing staff as applicable.
• Aid in the continuing development of staff members and provide ongoing guidance, training, and direction in achieving team and company objectives.

Skills

B2B demand generation

Integrated marketing

Campaign management

ABM

CRM & marketing automation

Cross-functional leadership

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Dynamics

Marketo

Treasure Data

Job description

Tyler Technologies Marketing Manager, Demand Generation, leads the strategy, planning, and execution of ERP marketing programs that create awareness and drive new business across the ERP & Civic Division. The role develops multi-channel campaigns to move prospects through the buying journey and partners with Product Marketing, Sales, Business Development, Corporate Marketing, and Marketing Shared Services to deliver coordinated go-to-market programs.

Location includes Plano, TX; travel 0-5%.