Marketing Manager, Demand Generation

Tyler Technologies, Inc.; Maine; On-site; USD 95,000 - 140,000; Full time

Job summary

Tyler Technologies, Inc. is seeking a Marketing Manager, Demand Generation to lead strategy, planning, and execution of integrated ERP marketing programs that drive awareness, engage target buyers, and support new business growth across Tyler's ERP & Civic Division.

You will develop multi-channel campaigns and collaborate with Product Marketing, Sales, Business Development, Corporate Marketing, and Marketing Shared Services to deliver coordinated go‑to‑market programs.

Qualifications

• 5–8 years of B2B or B2G demand generation, integrated marketing, campaign management, or ABM experience.
• Experience marketing enterprise software, SaaS, or technology solutions preferred.
• Experience developing integrated, multi-channel demand generation campaigns.
• Experience with CRM, marketing automation, and marketing analytics platforms (Dynamics, Marketo, Treasure Data preferred).
• Strong campaign planning, project management, and analytical skills.
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders without direct authority.

Responsibilities

• Develop annual demand generation strategies that support new logo acquisition, market awareness, qualified lead generation, and pipeline creation across Tyler's Enterprise ERP portfolio.
• Develop and execute integrated marketing campaigns across digital, email, content, events, webinars, paid media, and other channels to engage target buyers throughout the buying journey.
• Partner with Product Marketing, Sales, Business Development, Events, and Digital Marketing to align campaign priorities, messaging, audience targeting, and go-to-market strategies.
• Collaborate with product experts, sales teams, and subject matter experts to gather insights and develop accurate, relevant marketing content.
• Develop marketing programs that increase awareness of Tyler's ERP solutions, differentiate Tyler in the marketplace, and support sales engagement with priority accounts.
• Coordinate campaign execution with shared marketing functions, including Content, Creative, Digital Marketing, Marketing Operations, and Events.
• Monitor campaign performance, analyze marketing and engagement metrics, and recommend optimizations to improve marketing effectiveness and business outcomes.
• Oversee marketing staff as applicable.
• Aid in the continuing development of staff members and provide ongoing guidance, training, and direction in achieving team and company objectives.

Skills

Campaign management

Analytical ability

Cross-functional leadership

Project management

CRM/Marketing automation

SaaS/Enterprise software

Tools

Dynamics

Marketo

Treasure Data

Job description

The Marketing Manager, Demand Generation, leads the strategy, planning, and execution of integrated ERP marketing programs that generate awareness, engage target buyers, and support new business growth across Tyler's ERP & Civic Division. This role develops and executes multi-channel marketing campaigns that move prospects through the buying journey while partnering closely with Product Marketing, Sales, Business Development, Corporate Marketing, and Marketing Shared Services to deliver coordinated go‑to‑market programs. Success is measured through campaign performance, marketing‑qualified lead generation, prospect engagement, and marketing's contribution to pipeline creation and business growth objectives. The role exercises significant independent judgment in prioritizing initiatives, coordinating shared marketing resources, and aligning demand generation activities with division business objectives.

As a part of Tyler’s corporate staff, you will make an impact on outcomes that affect various areas of the company. Your work will ultimately support our team members, clients, stakeholders, and the public sector.

Location

Yarmouth, Maine | Plano, Texas

Travel

0-5%

Responsibilities

• Develop annual demand generation strategies that support new logo acquisition, market awareness, qualified lead generation, and pipeline creation across Tyler's Enterprise ERP portfolio.
• Develop and execute integrated marketing campaigns across digital, email, content, events, webinars, paid media, and other channels to engage target buyers throughout the buying journey.
• Partner with Product Marketing, Sales, Business Development, Events, and Digital Marketing to align campaign priorities, messaging, audience targeting, and go-to-market strategies.
• Collaborate with product experts, sales teams, and subject matter experts to gather insights and develop accurate, relevant marketing content.
• Develop marketing programs that increase awareness of Tyler's ERP solutions, differentiate Tyler in the marketplace, and support sales engagement with priority accounts.
• Coordinate campaign execution with shared marketing functions, including Content, Creative, Digital Marketing, Marketing Operations, and Events.
• Monitor campaign performance, analyze marketing and engagement metrics, and recommend optimizations to improve marketing effectiveness and business outcomes.
• Oversee marketing staff as applicable.
• Aid in the continuing development of staff members and provide ongoing guidance, training, and direction in achieving team and company objectives.

Qualifications

• 5–8 years of B2B or B2G demand generation, integrated marketing, campaign management, or account-based marketing experience.
• Experience marketing enterprise software, SaaS, or technology solutions preferred.
• Experience developing integrated, multi-channel demand generation campaigns.
• Experience with CRM, marketing automation, and marketing analytics platforms (Dynamics, Marketo, Treasure Data preferred).
• Strong campaign planning, project management, and analytical skills.
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders without direct authority.