Equipment Sales Representative

Blacks Cliffs Equipment; Heber (UT); On-site; USD 50,000 - 90,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Dental insurance

Health insurance

Opportunity for advancement

Training & development

Vision insurance

Job summary

Black Cliffs Equipment, based in Utah, is seeking a motivated Equipment Sales Representative to grow our customer base through inside and outside sales. You will develop new business and provide equipment solutions that meet customer needs while representing Kubota, Land Pride, Ariens and related brands.

Ideal candidates have a proven sales background in agriculture or construction, strong communication and negotiation skills, and the ability to demo equipment, follow up on leads, and build

Qualifications

• Three to five years of equipment sales experience preferred.
• Strong communication, negotiation, and closing skills.
• Ability to develop new business through prospecting and cold calling.
• Excellent customer service and account management.
• English proficiency and ability to demonstrate equipment.

Responsibilities

• Assist walk-in, phone, and online customers with equipment inquiries and purchasing decisions.
• Identify and pursue new sales opportunities through cold calling, prospecting, referrals, and territory development.
• Build and maintain strong relationships with existing and prospective customers.
• Identify customer needs and recommend equipment solutions that best meet their applications and budgets.
• Provide equipment demonstrations, on-site consultations, machine inspections, and product support.
• Prepare accurate and timely equipment quotes, proposals, and sales documentation.
• Follow up promptly on incoming leads, customer inquiries, quotes, and prospective sales opportunities.
• Complete all required sales paperwork and submit documentation to sales administrators in a timely manner.
• Maintain current product knowledge of Kubota, Land Pride, Ariens and other dealership equipment offerings.
• Attend manufacturer training sessions and required company sales meetings.
• Inspect equipment for general condition, appearance, and sale readiness.
• Coordinate with service, parts, and other dealership personnel to ensure a positive customer experience.
• Introduce new customers to the dealership’s service and parts departments and promote long-term customer relationships.
• Maintain consistent communication with customers before, during, and after the sale.
• Represent Black Cliffs Equipment professionally and uphold company policies, procedures, and safety standards.
• Participate in company initiatives, strategic programs, and other assigned projects.

Skills

Sales experience

Communication

Negotiation

Closing

Prospecting

Customer service

Relationship building

Product knowledge

Demonstrations

Education

High School Diploma or GED

Associate or Bachelor's degree preferred

Job description

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Opportunity for advancement
• Training & development
• Vision insurance

Position Overview

Black Cliffs Equipment is seeking a motivated, self-driven Equipment Sales Representative to support and grow our customer base through both inside and outside sales efforts. This position is responsible for developing new business, building long-term customer relationships, and providing equipment solutions that meet the needs of our customers.

The ideal candidate will have a proven sales background, preferably in the agriculture, construction, or equipment industry, with strong communication, customer service, and relationship-building skills.

The successful candidate will represent and sell Kubota, Land Pride, Ariens and other equipment as needed while maintaining the highest standards of customer care, professionalism, and integrity. This position requires someone who is comfortable working with walk-in customers, handling incoming sales inquiries, making outbound calls, conducting equipment demonstrations, and actively developing their locations customer base.

Essential Functions, Duties & Responsibilities

• Assist walk-in, phone, and online customers with equipment inquiries and purchasing decisions.
• Proactively identify and pursue new sales opportunities through cold calling, prospecting, referrals, and territory development.
• Build and maintain strong relationships with existing and prospective customers.
• Identify customer needs and recommend equipment solutions that best meet their applications and budgets.
• Provide equipment demonstrations, on-site consultations, machine inspections, and product support.
• Prepare accurate and timely equipment quotes, proposals, and sales documentation.
• Follow up promptly on incoming leads, customer inquiries, quotes, and prospective sales opportunities.
• Complete all required sales paperwork and submit documentation to sales administrators in a timely manner.
• Maintain current product knowledge of Kubota, Land Pride, Ariens and other dealership equipment offerings.
• Attend manufacturer training sessions and required company sales meetings.
• Inspect equipment for general condition, appearance, and sale readiness.
• Coordinate with service, parts, and other dealership personnel to ensure a positive customer experience.
• Introduce new customers to the dealership’s service and parts departments and promote long-term customer relationships.
• Maintain consistent communication with customers before, during, and after the sale.
• Represent Black Cliffs Equipment professionally and uphold company policies, procedures, and safety standards.
• Participate in company initiatives, strategic programs, and other assigned projects.

Knowledge, Skills, and Abilities

• Three to five years of equipment sales experience preferred. Experience in agriculture, construction, automotive, powersports, or a related industry will also be considered.
• Strong communication, negotiation, and closing skills.
• Demonstrated ability to develop new business through prospecting and cold calling.
• Strong customer service and account management skills with an emphasis on building long-term relationships.
• Working knowledge of agriculture and construction equipment preferred.
• Ability to learn and maintain knowledge of equipment features, benefits, and applications.
• Comfortable working with customers both in person and over the phone.
• Ability to operate equipment for customer demonstrations.
• Self-motivated and able to work independently while contributing to a team environment.
• Strong organizational skills with the ability to manage multiple leads, quotes, and customer relationships.
• Ability to follow up consistently and manage the sales process from initial contact through delivery.
• Dependable with consistent attendance and a strong work ethic.

Education and Experience

• High School Diploma or GED required.
• Associate or Bachelor's degree preferred.
• Previous sales experience preferred, particularly in equipment or a related industry.
• Must maintain an acceptable driving record and possess a valid driver's license.
• Must be able to communicate effectively in English, including speaking, reading, writing, and comprehension.

What We Are Looking For

We are looking for someone who takes ownership of their sales location, enjoys working with people, and is driven to grow the business. The right candidate will be equally comfortable helping a customer who walks through the door and picking up the phone to pursue a new opportunity.

At Black Cliffs Equipment, we value hard work, integrity, customer relationships, and a team-oriented approach to success.