Enterprise Value Architect & Journey Mapping Lead

RevOps Report; New York (NY); On-site; USD 162,000 - 227,000; Full time

Job summary

Meta is seeking a Customer Value Architect and Journey Mapping Lead to join the Enterprise Sales Enablement organization. You will define and operationalize how enterprise sales articulate and deliver customer value across complex cycles, architect end-to-end journey frameworks, and align Meta's advertising and business platform solutions to measurable outcomes.

You will mentor enablement practitioners, lead cross-functional teams, develop ROI models, and present value frameworks to senior

Qualifications

• Experience communicating complex value propositions and strategic frameworks to executive-level audiences through written deliverables and presentations.
• Experience in enterprise advertising technology, marketing platforms, or SaaS sales environments with demonstrated understanding of how enterprise buyers evaluate and measure platform ROI.

Responsibilities

• Design and own the enterprise customer value architecture framework, including value proposition mapping, ROI modeling methodologies, and business case development tools used across Meta's enterprise sales organization.
• Build and maintain a library of customer journey maps reflecting end-to-end buying experiences for enterprise clients across key verticals.
• Partner with enterprise sales, product marketing, and solutions engineering to translate Meta's capabilities into quantified customer outcomes and executive-ready value narratives.
• Develop scalable value engineering assets including ROI calculators, total cost of ownership models, and benchmark-driven business case templates.
• Lead cross-functional working groups to align customer journey insights with product roadmap priorities and sales plays.
• Establish a feedback loop between field sales and enablement leadership with actionable journey and value improvements.
• Define and track success metrics for value architecture programs and their impact on deal velocity and revenue.

Skills

Value proposition mapping

ROI modeling

Executive communication

Journey mapping

Cross-functional collaboration

Job description

Meta is seeking a Customer Value Architect and Journey Mapping Lead to join the Enterprise Sales Enablement organization. You will define and operationalize how enterprise sales articulate and deliver customer value across complex cycles, architect end-to-end journey frameworks, and align Meta's advertising and business platform solutions to measurable outcomes.

You will mentor enablement practitioners, lead cross-functional teams, develop ROI models, and present value frameworks to senior