Enterprise Marketing Leader, AI & Messaging

Meta; San Francisco (CA); On-site; USD 152,000 - 213,000; Full time

Job summary

Meta is seeking an experienced Enterprise Marketing Lead to drive marketing for our enterprise solutions, including WhatsApp business messaging and Meta Business Agent. You will define a comprehensive strategy, lead global programs, and align with product roadmaps and sales objectives.

The role requires a strategic leader with a track record in B2B software marketing, strong analytics, and collaboration across product, sales, partnerships, and communications.

Qualifications

• 10+ years of enterprise marketing experience, with a focus on B2B software/SaaS or tech solutions.
• Deep understanding of enterprise sales cycles and marketing to large organizations.
• Excellent communication, presentation, and interpersonal skills with cross-functional influence.
• Experience using analytics and performance data to inform strategy, optimize campaigns, and report outcomes.

Responsibilities

• Develop and execute the enterprise marketing strategy for Meta's business messaging and AI solutions.
• Lead large global GTM programs across functions.
• Drive funnel marketing initiatives including content, conferences, and sales enablement materials.
• Set KPIs, track performance, and optimize strategies using data-driven insights.
• Collaborate with product, sales, partnerships, and comms for consistent messaging and customer journeys.
• Stay current on industry trends and AI-enabled messaging to position Meta as a thought leader.
• Oversee budget management to maximize strategic impact.

Skills

Ten years enterprise marketing

B2B SaaS marketing

Strategic marketing leadership

Campaign management

Marketing analytics

Cross-functional collaboration

AI/messaging industry knowledge

Education

Bachelor's degree in Marketing/Business

MBA

Job description

Meta is seeking an experienced Enterprise Marketing Lead to drive marketing for our enterprise solutions, including WhatsApp business messaging and Meta Business Agent. You will define a comprehensive strategy, lead global programs, and align with product roadmaps and sales objectives.

The role requires a strategic leader with a track record in B2B software marketing, strong analytics, and collaboration across product, sales, partnerships, and communications.