Enterprise Tech PMM: Platform & GTM

Carex Consulting Group; Dallas (TX); Hybrid; USD 110,000 - 135,000; Full time

Job summary

Carex Consulting Group is seeking a Product Marketing Manager - Enterprise Technology for a hybrid role in Dallas, TX or Milwaukee, WI. You will define platform positioning, translate technical capabilities into business value, and build differentiated messaging across industries to scale go-to-market efforts.

You will partner with Product Management, enable Sales with clear messaging, and lead go-to-market for new features, shaping the product marketing function from the ground up.

Qualifications

• 5+ years in product marketing, solutions marketing or related GTM in B2B software.
• Experience marketing technical products such as developer tools, API platforms, or data infrastructure.
• Ability to define positioning and messaging for complex/platform-based products.
• Experience supporting enterprise sales cycles with multiple stakeholders and timelines.
• Strong communication skills with ability to simplify complex concepts without losing depth.
• Strategic mindset for ambiguous, cross-industry environments.
• Bachelor's degree or equivalent professional experience.

Responsibilities

• Define and evolve core platform positioning, articulating value, audiences, and differentiation.
• Translate complex capabilities into business messaging for technical and executive audiences.
• Develop industry-specific narratives across government, healthcare, and financial services.
• Partner with Product Management to align roadmap with positioning and messaging.
• Enable Sales with messaging, personas, and tools for enterprise sales cycles.
• Lead go-to-market for new features, including messaging and packaging.
• Conduct market, customer, and competitive research to refine positioning and opportunities.
• Collaborate with content and demand teams to ensure consistent messaging across campaigns.
• Build foundational marketing assets: frameworks, personas, and positioning docs.

Skills

Product marketing

Go-to-market strategy

Messaging & positioning

Sales enablement

Cross-functional collaboration

Developer audience

Education

Bachelor's degree

Job description

Carex Consulting Group is seeking a Product Marketing Manager - Enterprise Technology for a hybrid role in Dallas, TX or Milwaukee, WI. You will define platform positioning, translate technical capabilities into business value, and build differentiated messaging across industries to scale go-to-market efforts.

You will partner with Product Management, enable Sales with clear messaging, and lead go-to-market for new features, shaping the product marketing function from the ground up.