Product Marketing Manager – Enterprise Technology

Carex Consulting Group; Dallas (TX); Hybrid; USD 110,000 - 135,000; Full time

Job summary

Carex Consulting Group is seeking a Product Marketing Manager - Enterprise Technology for a hybrid role in Dallas, TX or Milwaukee, WI. You will define platform positioning, translate technical capabilities into business value, and build differentiated messaging across industries to scale go-to-market efforts.

You will partner with Product Management, enable Sales with clear messaging, and lead go-to-market for new features, shaping the product marketing function from the ground up.

Qualifications

• 5+ years in product marketing, solutions marketing or related GTM in B2B software.
• Experience marketing technical products such as developer tools, API platforms, or data infrastructure.
• Ability to define positioning and messaging for complex/platform-based products.
• Experience supporting enterprise sales cycles with multiple stakeholders and timelines.
• Strong communication skills with ability to simplify complex concepts without losing depth.
• Strategic mindset for ambiguous, cross-industry environments.
• Bachelor's degree or equivalent professional experience.

Responsibilities

• Define and evolve core platform positioning, articulating value, audiences, and differentiation.
• Translate complex capabilities into business messaging for technical and executive audiences.
• Develop industry-specific narratives across government, healthcare, and financial services.
• Partner with Product Management to align roadmap with positioning and messaging.
• Enable Sales with messaging, personas, and tools for enterprise sales cycles.
• Lead go-to-market for new features, including messaging and packaging.
• Conduct market, customer, and competitive research to refine positioning and opportunities.
• Collaborate with content and demand teams to ensure consistent messaging across campaigns.
• Build foundational marketing assets: frameworks, personas, and positioning docs.

Skills

Product marketing

Go-to-market strategy

Messaging & positioning

Sales enablement

Cross-functional collaboration

Developer audience

Education

Bachelor's degree

Job description

W2 only, no C2C, must be authorized to work in the US (both now and in the future).

Product Marketing Manager - Enterprise Technology (Direct Hire)

Hybrid in Dallas, Texas. Carex is partnering with an enterprise software platform partner to identify a Product Marketing Manager - Enterprise Technology. This role can be based in Milwaukee, WI or Dallas, TX. This is a foundational Product Marketing Manager role responsible for defining and owning platform positioning in a highly technical, developer-first environment. This position will shape the core narrative, translate complex capabilities into clear business value, and establish differentiated messaging across multiple industries and buyer personas. Reporting directly to executive leadership, this role plays a critical part in scaling go-to-market strategy and building the product marketing function from the ground up.

What You'll Do

• Define and evolve core platform positioning, clearly articulating value, target audiences, and competitive differentiation
• Translate complex technical capabilities into compelling, business-oriented messaging for both technical and executive audiences
• Develop industry-specific narratives and use cases across verticals such as government, healthcare, and financial services while maintaining a cohesive platform story
• Partner closely with Product Management to align product roadmap with market positioning and messaging
• Enable Sales teams with clear messaging, personas, and tools to support complex enterprise sales cycles
• Lead go-to-market strategy for new features and capabilities, including messaging, packaging, and internal alignment
• Conduct market, customer, and competitive research to refine positioning and identify opportunities for differentiation
• Collaborate with content and demand generation teams to ensure consistent execution of messaging across campaigns and channels
• Build and iterate on foundational product marketing assets, including messaging frameworks, personas, and positioning documentation

What You'll Bring

• 5+ years of experience in Product Marketing, Solutions Marketing, or a related go-to-market role within a B2B software environment
• Experience marketing technical products such as developer tools, API platforms, workflow automation, or data infrastructure
• Proven ability to define positioning and messaging for complex or platform-based products
• Experience supporting enterprise sales cycles with multiple stakeholders and extended timelines
• Strong communication skills with the ability to simplify complex technical concepts without losing depth or credibility
• Strategic mindset with the ability to operate effectively in ambiguous, cross-industry environments
• Ability to engage credibly with developers, engineers, and product leaders
• Strong collaboration skills with the ability to influence cross-functional teams without direct authority
• Analytical thinking paired with strong storytelling capabilities
• Experience building frameworks and processes from scratch in high-growth or early-stage environments
• Familiarity with regulated industries such as government, healthcare, or financial services is a plus
• Bachelor's degree in a relevant field or equivalent professional experience

Compensation

The salary range for this role is $110,000–$135,000.

Carex Consulting Group is an equal opportunity employer.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity, or Veteran status.