Enterprise Social Media Strategy Leader

PR Girl Manifesto; Atlanta (GA); Hybrid; USD 140,000 - 180,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid vacation

Paid holidays

Job summary

Truist Financial Corporation is seeking a visionary Social Media Group Senior Manager to lead the enterprise social media ecosystem across lines of business including Consumer Banking, Wealth, Commercial and Wholesale Banking, and Corporate Reputation initiatives.

This executive will architect a Center of Excellence for social media, partnering with Content Experiences, Influencer Marketing, and Teammate Social Advocacy to deliver integrated programs that drive growth, engagement, and brand

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training.

Responsibilities

• Establish and execute Truist's enterprise social media vision, strategy, operating model, and roadmap.
• Lead the Social Media Center of Excellence as a strategic partner to Consumer, Wealth, Wholesale, Commercial, and Enterprise functions.
• Partner with Content, Influencer Marketing and Teammate Social Advocacy leaders to deliver an integrated enterprise content and social ecosystem.
• Develop integrated social media strategies that support enterprise growth, client acquisition, engagement, retention, reputation, and advocacy objectives.
• Align social media priorities to business, brand, and communications strategies across the organization.
• Serve as executive advisor to senior leaders on social media opportunities, risks, trends, and emerging platform developments.
• Drive innovation and continuously elevate Truist's social media capabilities and market leadership position.
• Oversee organic and paid social, community management, listening, governance, analytics, and performance measurement.

Skills

Marketing strategy

Budget management

Leadership

Stakeholder management

Analytics & reporting

Risk & compliance

Strategic partnerships

Executive communication

Education

Bachelor's degree in Marketing, Communications, Business Administration or related field

Job description

Truist Financial Corporation is seeking a visionary Social Media Group Senior Manager to lead the enterprise social media ecosystem across lines of business including Consumer Banking, Wealth, Commercial and Wholesale Banking, and Corporate Reputation initiatives.

This executive will architect a Center of Excellence for social media, partnering with Content Experiences, Influencer Marketing, and Teammate Social Advocacy to deliver integrated programs that drive growth, engagement, and brand