Content & Social Ecosystem Architect

Truist; Atlanta (GA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Paid holidays & vacation

401k plan

Career development resources

Job summary

Truist seeks a strategic Content & Social Media Ecosystem Manager to unite social media, content experiences, influencer marketing, and governance across the enterprise. This in-office role focuses on connecting discovery, creation, and distribution to boost visibility, trust, and growth.

You will partner with senior leaders to enable storytelling, measure performance with shared KPIs, and deliver executive dashboards that translate insights into action.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
• Seven years of related social media experience or an equivalent combination of education and experience
• Deep specialized (SME) and/or broad knowledge within the marketing and social media discipline
• Sound and comprehensive understanding of business and organizational strategies and processes managing a process
• Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
• Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
• Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
• Sophisticated analytical skills and the ability to solve complex technical and business problems
• Ability to influence others to adopt a new perspective
• Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry

Responsibilities

• Integrate ecosystem strategies across social media, content experiences, search and discovery
• Identify opportunities to improve visibility, relevance and business growth
• Translate changes in client behavior and technology into enterprise recommendations
• Align cross-functional stakeholders around roadmaps and outcomes
• Ensure investments operate as an integrated growth ecosystem across disciplines
• Collaborate with senior leaders to enable connected planning, publishing, distribution and optimization
• Connect creator content ecosystem to broader planning, distribution and measurement capabilities
• Improve coordination across organic/paid social, influencer marketing and governance
• Establish scalable standards and workflows for quality, consistency and brand alignment
• Drive adoption of shared capabilities across internal teams and external partners

Skills

Social media strategy

Content marketing

Analytics

Stakeholder management

Education

Bachelor’s degree in Marketing/Communications/Business or related field

Master’s degree or MBA (preferred)

Tools

Adobe Marketing Cloud

HTML for email

CRM platforms

Marketing automation

Job description

Truist seeks a strategic Content & Social Media Ecosystem Manager to unite social media, content experiences, influencer marketing, and governance across the enterprise. This in-office role focuses on connecting discovery, creation, and distribution to boost visibility, trust, and growth.

You will partner with senior leaders to enable storytelling, measure performance with shared KPIs, and deliver executive dashboards that translate insights into action.