Content and Social Media Ecosystem Manager

Truist; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Truist is seeking a strategic Content & Social Media Ecosystem Manager to connect social media, content experiences, and influencer marketing across the enterprise. This role ensures discoverability and trust as client journeys begin with search, AI assistants, and digital research, and aligns investments into an integrated growth ecosystem.

You will partner with senior leaders to enable connected planning, publishing, distribution, and optimization while driving governance, standards, and

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training.
• Seven years of related social media experience or an equivalent combination of education and experience.
• Deep specialized (SME) and/or broad knowledge within the marketing and social media discipline.
• Sound and comprehensive understanding of business and organizational strategies and processes managing a process.
• Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals.
• Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.
• Sophisticated analytical skills and the ability to solve complex technical and business problems.
• Ability to influence others to adopt a new perspective.
• Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.

Responsibilities

• Connect social media and content experience strategies across search, AI-enabled discovery, social platforms, and digital research journeys.
• Identify ecosystem opportunities that strengthen visibility, relevance, consideration, trust, and business growth.
• Translate changes in client behavior, technology, platforms, and discovery patterns into enterprise recommendations and priorities.
• Align cross-functional stakeholders around shared roadmaps, decision rights, capabilities, and outcomes.
• Help ensure social media, content, and influencer and creator marketing investments operate as an integrated growth ecosystem.
• Work with the senior leader of Social Media to advance the capabilities and infrastructure supporting the social ecosystem.
• Work with the senior leader of Content Experiences to enable connected planning, publishing, distribution, optimization, reuse, maintenance, and retirement of content.
• Work with the Influencer/Creator Marketing Manager to connect the always-on creator content ecosystem to broader planning, distribution, paid media, measurement, technology, governance, and optimization capabilities.
• Improve coordination across organic and paid social, influencer and creator marketing, executive programs, teammate advocacy, community engagement, social listening, content experiences, and reputation management.
• Establish scalable standards and workflows that improve quality, consistency, accessibility, efficiency, and brand alignment across the ecosystem.
• Drive adoption of shared capabilities and ways of working across internal teams and external partners.
• Develop shared KPIs and measurement frameworks for discoverability, reach, engagement, consideration, conversion, content effectiveness, and ecosystem performance.
• Integrate analytics, social listening, audience intelligence, search insights, creator performance, and other performance data to guide strategy and investment decisions.
• Deliver executive dashboards and actionable recommendations that demonstrate enterprise value and identify optimization opportunities.
• Translate emerging issues, client needs, cultural trends, reputational signals, and discovery behavior into coordinated action.
• Establish a continuous improvement model that applies insights and performance results across the ecosystem.
• Coordinate agency, platform, technology, and vendor relationships that support the social media, content experience, and influencer and creator marketing ecosystem.
• Set expectations and drive partner accountability, innovation, performance, scalability, and continuous improvement.
• Evaluate solutions that improve discovery, engagement, measurement, workflow efficiency, governance, and enterprise value.
• Partner with Procurement, Legal, Risk, and other stakeholders on selection, contracting, oversight, and performance management.
• Support the effective integration and adoption of platforms and tools across enterprise teams.
• Own and maintain enterprise social media and content policies, procedures, standards, controls, guidelines, and supporting documentation.
• Ensure influencer and creator marketing is incorporated into applicable policies, procedures, review processes, disclosure requirements, controls, escalation protocols, and governance standards.

Skills

Strategic thinking

Cross-functional collaboration

Analytical skills

Content strategy

Social media marketing

Governance & operating models

Measurement & analytics

Executive communication

Influencer marketing

Education

Bachelor’s degree in Marketing, Communications, Business Administration or related field

MBA preferred

Tools

Adobe Analytics

AEM

Adobe Campaign

Salesforce/CRM platforms

Job description

Please review the following job description: In accordance with Truist in-office policy, this role will be in office 5 days/week. Truist is seeking a strategic, highly collaborative Content & Social Media Ecosystem Manager to build the capabilities, operating models, insights, technology, partnerships, and governance that connect social media, content experiences, and influencer and creator marketing across the enterprise. As client journeys increasingly begin with search, AI assistants, social platforms, and digital research, content experiences play an important role in discoverability and consideration. This role connects disciplines and removes friction so Truist is visible when clients seek answers, relevant when they explore options, and trusted when they make decisions. This individual contributor is an ecosystem integrator, working alongside the senior leaders of Social Media and Content Experiences and in close partnership with the Influencer/Creator Marketing Manager to connect their respective strategies and strengthen how the broader ecosystem operates.

• Connect social media and content experience strategies across search, AI-enabled discovery, social platforms, and digital research journeys.
• Identify ecosystem opportunities that strengthen visibility, relevance, consideration, trust, and business growth.
• Translate changes in client behavior, technology, platforms, and discovery patterns into enterprise recommendations and priorities.
• Align cross-functional stakeholders around shared roadmaps, decision rights, capabilities, and outcomes.
• Help ensure social media, content, and influencer and creator marketing investments operate as an integrated growth ecosystem rather than separate disciplines or channels. Social Media & Content Ecosystem Enablement
• Work with the senior leader of Social Media to advance the capabilities and infrastructure supporting the social ecosystem.
• Work with the senior leader of Content Experiences to enable connected planning, publishing, distribution, optimization, reuse, maintenance, and retirement of content.
• Work with the Influencer/Creator Marketing Manager to connect the always-on creator content ecosystem to broader planning, distribution, paid media, measurement, technology, governance, and optimization capabilities.
• Improve coordination across organic and paid social, influencer and creator marketing, executive programs, teammate advocacy, community engagement, social listening, content experiences, and reputation management.
• Establish scalable standards and workflows that improve quality, consistency, accessibility, efficiency, and brand alignment across the ecosystem.
• Drive adoption of shared capabilities and ways of working across internal teams and external partners. Measurement, Intelligence & Optimization
• Develop shared KPIs and measurement frameworks for discoverability, reach, engagement, consideration, conversion, content effectiveness, and ecosystem performance.
• Integrate analytics, social listening, audience intelligence, search insights, creator performance, and other performance data to guide strategy and investment decisions.
• Deliver executive dashboards and actionable recommendations that demonstrate enterprise value and identify optimization opportunities.
• Translate emerging issues, client needs, cultural trends, reputational signals, and discovery behavior into coordinated action.
• Establish a continuous improvement model that applies insights and performance results across the ecosystem. Agency, Platform & Technology Management
• Coordinate agency, platform, technology, and vendor relationships that support the social media, content experience, and influencer and creator marketing ecosystem.
• Set expectations and drive partner accountability, innovation, performance, scalability, and continuous improvement.
• Evaluate solutions that improve discovery, engagement, measurement, workflow efficiency, governance, and enterprise value.
• Partner with Procurement, Legal, Risk, and other stakeholders on selection, contracting, oversight, and performance management.
• Support the effective integration and adoption of platforms and tools across enterprise teams. Operational Excellence, Governance & Risk
• Own and maintain enterprise social media and content policies, procedures, standards, controls, guidelines, and supporting documentation.
• Ensure influencer and creator marketing is incorporated into applicable policies, procedures, review processes, disclosure requirements, controls, escalation protocols, and governance standards.
• Develop practical operating models, workflows, playbooks, training, and adoption resources that enable consistent enterprise execution.
• Partner with Legal, Compliance, Risk, Information Security, Brand, and Communications on regulatory, legal, privacy, operational, reputational, and platform considerations.
• Support approval processes, access management, crisis response, retention, recordkeeping, audits, risk assessments, issue management, and remediation.
• Balance innovation and business enablement with sound judgment, brand protection, and responsible risk management.
• Leadership Competencies Enterprise and client-centered mindset
• Strategic and systems thinking
• Growth and innovation orientation
• Influence without authority
• Operational excellence
• Collaboration and change leadership
• Sound judgment and risk awareness
• Executive communication
• Qualifications

Required Qualifications

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
• Seven years of related social media experience or an equivalent combination of education and experience
• Deep specialized (SME) and/or broad knowledge within the marketing and social media (or related) discipline
• Sound and comprehensive understanding of business and organizational strategies and processes managing a process
• Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
• Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
• Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
• Sophisticated analytical skills and the ability to solve complex technical and business problems
• Ability to influence others to adopt a new perspective
• Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry

Preferred Qualifications

• Master's degree or MBA and previous experience in the banking industry
• Experience developing digital marketing strategies that drive traffic and conversions
• Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
• Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
• Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
• Working knowledge of American Disabilities Act (ACT) compliance requirements
• Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
• Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
• Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
• Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers
• Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation Other Job Requirements / Working Conditions Visual / Audio / Speaking Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone. Manual Dexterity / Keyboarding Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers. Availability Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need. General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismember